Nirli provides affordable VR experiences through the unique balance of creation of tailor-made VR buildings together with assets from our own library.
Our customers are B2B companies such as architects, contractors and real estate promotors served thanks to our B2B solution and methodology. These customers pay per square meter.
Nirli now wants to make VR experiences available for end-users allowing them to manage their building renovations themselves. These customers will have unlimited access for a fixed price per month.
The real estate sector in Belgium is estimated at about 16 million new square meters per year. In Europe it should account to about 300 millions new square meters per year. The demand is already huge, even without taking into account renovations.
The VR sector hit €7.2 billions in 2017 and is expected to hit €72 billions by 2021. Entreprise-related solutions will grow from a 2% market share in 2017 (144 millions) to 24.2% in 2021 (17.4 billions).
Today, most people are used to consume lot of pictures and videos. This progressively makes classical advertising worth less.
What people remember: VR is so immersive that first research concludes that the brain retains about 80% to 90% of the experienced lived. This is quite important compared to articles or images which have a 20% to 30% retention rate.
Consequently, individuals having tested the VR solution for real estate are amazed by the simplicity to decide and/or comment on the future building.
The competition in Belgium and in Europe in the 3D market is huge.
However, being good at traditional 3D is not the same as being good at 3D for VR.
Indeed, regarding the real time calculation by the computer in VR, 3D should suit a well-balanced level of details and fluidity.
In this context, 3D studios can be seen as potential partners to sell to B2B customers or if they want to compete they will need to adapt their pricing structure and 3D creation.
For the B2C, except some software on HTC Viveport (gaming platform), there is (from our research) no competition.