Investing carries serious risks, including partial or total loss of capital. Please read the Information Note and the Risk factors and login before investing.

The Focus Academy

Shares Belgium 81 investors Tax Shelter applicable
Hocus Focus by The Focus Academy: a rewarding Virtual Focus Coach, 24/7
Information Note Terms & Conditions
€1,000,000
Pre money valuation
16.7%
Equity offered
€126,900
Amount raised
€50,000
Committed by pros
4 days
Remaining
€50,000
Minimum target
254% funded

DISCLAIMER

Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene with the final Information Note, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).

"Focus is the new I.Q. and key to succeeding in the increasingly competitive and complicated world of work. It can provide a deep sense of satisfaction. It is, in other words, like a superpower in the 21st-century economy"

Cal Newport, Associate Professor of Computer Science at Georgetown University.


The Focus Academy helps your employees feel and perform better thanks to their digital focus management (web surfing, email and other smartphone behaviors).

Being focus experts, we research, advise, implement and coach.

We (ourselves or our partners) conduct a qualitative and quantitative focus audit with your employees and management. This way we determine your digital behavior, possible work and focus distractors and the mutual needs for guidelines and guidance.

Our very practical methodology increases the ability to focus in this digital era. Your employees both gain precious time and reduce stress, easily accomplishing goals both in their work and private lives.


Medium hf pitch 20181029 9.001


Our app lets you focus on getting things done, while at the same time enjoying rewards and contributing to a company's chosen social project. It's about sustainable and positive employee engagement.

To get started, you simply set up a profile and select which apps and sites are okay to visit and for how long while that profile is active. If you then impulsively surf to a distracting website, our Virtual Focus Coach encourages you to keep your good intentions.

We work closely with our customers, their employees and HR partners to continually develop our platform and deliver real added value in coaching employees.

Problem

Medium hf pitch 20181029.001


Digital distraction ensures that people can not focus and do not reach goals on time, which causes stress, both in private life and at work. 60% to 70% of all smartphone users want to change their digital behavior but do not know exactly how to handle that (cfr. Digimeter survey from UGent and imec).

Download imec-digimeter-full-2018.pdf


Lack of focus costs fortunes to companies. A survey from Robert Half in the UK found the average employee spends 56 minutes per day using their smartphone at work for non-work activity. Just have a look at the mind-blowing graphics (from page 4-11) in the Global Mobile Consumer Survey from Deloitte Belgium.

Download global-mobile-consumer-survey-2017_belgian-edition.pdf


The Focus Academy conducted a focus survey with employees of one of the Big 4 consulting companies:

- 75% believes they are losing focus and valuable time because of digital distraction
- 60% believes it increases their stress level
- 85% of their people is asking for assistance in managing their digital behavior!

Project

So we need a solution where people can enjoy the benefits of digital freedom, at the same time are able to focus to work more efficient thus avoiding stress. Always keeping in mind to achieve this in a positive way because employee experience is key in the war for talent.

That's exactly why we created The Focus Academy as a focus service platform with Hocus Focus as its core focus software solution...

Medium hf pitch 20181029 15.001


Who belongs to our target group?

Medium hf pitch 20181029 10.001


Some of our Focus Academy services:

Download Focus Audit by Hocus Focus - ENG - web.pdf

Download Focus Workshop by Hocus Focus - NL.pdf

Download Focus Keynote by Hocus Focus - NL.pdf

Strategy

Marketing strategy

We communicate via the known social media channels, and through our Focus Academy platform with relevant blogs from HR-partners, testimonials, webinars, online courses, etc.

We use valuable growth marketing methods and networking. We involve government agencies to set up joint awareness campaigns.

Distribution strategy

Direct B2B downloads from our own Focus Academy platform.

We work closely together with our customers to create a Hocus Focus community. Our customers earn valuable focus or well-being packages when introducing us to their network, thus acting as Hocus Focus ambassadors.

International scalable distribution through B2B-partnerships with HR-consulting companies, well-being, digital detox, and time-management coaches. They deliver us content, credentials, and users; we provide them with a professional tool, commission and a communication platform for their content.

Integration as an extra option on Employee Experience or Employee Well-Being platforms from HR service partners.

B2C downloads through the App Store en Google Play.
Cooperation with schools, universities and government.

Tax shelter logo 45

TAX SHELTER 45%

This business qualifies for the startup tax shelter. If you meet the conditions, 45% of your investment will be reducted from your personal income taxes. Read more…