Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene with the final Information Note, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
Cruso values bring together outstanding designers with the finest craftsmen, with the aim to improve the client experience with design products. Cruso is a Belgian brand with the ambition to represent Belgian furniture design with a high level of quality. The materials used are mostly natural and of selected local origin : 100% made in EU. Thereby improving the durability, long term value and circular value of all our products. Cruso aims to bring innovation with the integration of craftmanship into highly modern digital production processes, while maintaining maximum human interactions in the prototyping and sales processes. Products are designed with 3D technologies, enabling faster design-to-production capabilities and with a more constant quality. Cruso will invest in innovation with the integration of new natural materials and renewable production capacity in its designs. Our ultimate goal is to exceed clients' expectations in terms of product durability, buying experience & usage experience.
We treat our suppliers, clients and partners fairly with adequate practices and processes to safeguard their interests and rights throughout Cruso's industrial operations.
People looking for furniture are currently looking for quality products that are robust and made from natural products. They are becoming more demanding on the select origin of products and transparency of manufacturing facilities. And they are also looking for top designers specialised in furniture and with a settled & international recognition. While some other brands offer a lot of items, these other items often reproduce mere "copies" of established designs. As a consequence the off-the-shelf furniture offering in the current market tends to be very narrow for original design in durable furniture products.
The main positioning of Cruso is a premium brand that appeals to the mid-market clients with top-end quality and finishing expectations. It competes with the mostly dynamic brands in furniture (Muuto, La Chance, Menu, Hem, Norman Copenhagen, Woud, Petite Friture,...) on quality of its manufacturing. In a second stage, Cruso will also develop a more affordable line of furniture and accessories ("Access line") that it wants to appeal to the mid-market entry with simple designs that will be more affordable to the largest clients segments. Our competitive positioning is to grab market share to the higher priced brands by competing on quality & novelty while offering some very attractive products to entry-level clients.
Cruso brands is protected as a trademark and each new model is protected as a model. The investment will enable a broader protection in terms of countries.
As 2018 landmark sales, Cruso sold 12 'Paddle' chairs for the UBER Headquarters in Amsterdam. Wallpaper Store is currently selling both "Paddle" and "June" series.
While the sales investments were very limited, Cruso products continued to receive interest from client prospects and feedbacks are generally very good and leading to quotes. Cruso received additional quote & requests from large client prospects : Architonic platform : more than 50 requests for information and interest. Direct enquiries : following Orgatec in Cologne in 2017, there were 28 requests for samples or quotes of which 25 requests being international (on 12 month period).
Currently, we receive an average of 1 to 2 quote requests per week for various sizes of projects. For restaurants, offices and home interiors, sometimes for 30 units.Cruso Founders
Credit : Benoit Deneufbourg - PROCESS exhibition @ CID (Grand-Horu, Belgium)
Suppliers - Cruso is currently making new agreements with productions factories in Portugal and in Lituania. Both locations offers great quality at affordable prices for 100% made in Europe design furniture.
Designers - There are two new designers confirmed for new models in 2019. Cruso will expand its catalogue with uniquely positioned designs and great addition to the current product range
Clients - Cruso has been confirmed as future supplier for Leonidas (Belgium), which has added the chair and stool into its procurement catalogue for a new network of food outlets (chocolate tea room concept).