We are selling to large beverage wholesales who then redistribute to bars, restaurants and coffee lounges.
Tea base beverages with natural ingredients are a mega trend within the beverage industry. Worldwide, teas are perceived as healthy products and we enhanced that by adding great tasting, popular juices and a pinch of 9 different vitamins.
This way we created a new category of Vitamintea. A category that has a high health connotation and is perceived as a product with a high added value.
James Lind Vitamintea is the first product in the category of Vitaminteas. So far there is no competition.
Not considering ice teas, since these are really products where load of sugar play a key role, we only have one indirect competition in the German market called CharyTea, a Fair Trade beverage. CharyTea is marketed as a “better for the world” product. Although very successful we believe that this competition is useful since consumers are being sensitised for natural tea based beverages.
Considering the huge size of the market, the general consumer trends towards less sugar and more healthy beverages and the lack of competition, James Lind VItamintea is at the right spot at the right time.