Belgian Media Ventures Tracer

Invest in promising companies that are on the verge of a high-scale media (TV, radio or digital) campaign on RTBF?

Tax Shelter
Bmv

What is the Belgian Media Ventures Tracer?

By subscribing to this Tracer today, you automatically book your place in the next 5 start-ups with a planned high-scale awareness campaign on RTBF (digital, radio & tv) thanks to their partnership with Belgian Media Ventures.

Belgian Media Ventures, which is a subsidiary of Régie Media Belge (RMB), has launched the innovative concept of “Media for Equity” in Belgium, offering media campaigns for young SMEs using the media provided by RTBF (TV, radio or internet) in exchange for a capital investment. Visit their website.

This principle of “Media for Equity” enables the company to implement a media campaign at a very advantageous price and to reach millions of consumers, while minimising their outlay. The young companies that have concluded deals with Belgian Media Ventures have been able to see directly the impact of the radio/TV campaign in their activities: sales boosted (x3 or x4) , and an appreciable increase in their public awareness.

Subscriptions currently not available

Media for equity

Get to invest in young companies that have given part of their capital in exchange for impactful digital/radio/TV campaigns on

Minimum investment of €10,000

You can reserve your spot to be able to invest from a minimum amount of €10,000 in 10 eligible businesses.

Full control

You maintain full control over your investments thanks to an opt-out option and 24/7 access to your online portfolio.

A convenient way to invest

By subscribing to a Tracer, you get the opportunity to book your seat in the next 10 investments matching the criteria of that Tracer.

First come = First served

We can only allow a limited amount of subscribers in this Tracer. To give everyone an equal chance, the first people who subscribe to this Tracer will have priority.

Tax Shelter

All investments within this Tracer are Tax Shelter eligible. This means you can benefit from a 45% reduction on your investment during next year's tax declaration.

Tracer Characteristics

Minimum ticket size
Fee structure
Investment opportunities
Tracer duration
Tax Shelter
Other
€10,000
Setup fee:

Subscription fee:
5% (< €25k)
2,5% (€25k-€100k)
1% (> €100k)
5
1 year
45%
Put & Call option

Put & call option

Spreds Finance and BMV have agreed to grant Spreds Finance a put option allowing it to sell the shares held by it to either Belgian Media Ventures or the other shareholders of the company, at a price of 95% of the originally invested amount.

On the other hand BMV and its shareholders will be granted a call option whereby they can acquire the shares held by Spreds Finance at a price equal to the investment amount multiplied by an IRR of 20% (per year).

The two options allow Spreds Finance an extra opportunity for exit and are exercisable from the 4th anniversary of the investment made by Spreds Finance (so as not to disrupt the tax shelter scheme) during two years.

The options with the modalities as mentioned above and all rights connected to it will be guaranteed by the shareholders’ agreement to be drafted in connection with the present capital increase.

Frequently Asked Questions

  1. How will the startups included in the BMV Tracer be selected?

    The companies within the Belgian Media Ventures Tracer must fulfill the following conditions:

    Spreds criteria:

    • The target is a Belgian BVBA/SA
    • The target is participating in the Media for Equity partnership with BMV
    • The target has signed Spred's fundraising convention
    • The target has signed the reps and warranties

    BMV criteria:

    • The target is not a client of RMB
    • The target needs to finance the production cost of the media spots
    • 30K of the raised funds will need to be allocated to finance the media for equity deal
    • The financial plan needs to demonstrate that the raised money (the total capital) should cover the next 6 months, in a scenario without any revenues.

    BMV/Spreds criteria:

    • Target is Tax Shelter eligible
    • Liquidity/exit is predefined by a put and call structure, both for the Spreds investors as for BMV.
    • Due diligence and valuation is done by BMV (co-investor role)
  2. What is Belgian Media Ventures?

    Belgian Media Ventures, which is a subsidiary of Régie Media Belge (RMB), has launched the innovative concept of “Media for Equity” in Belgium, offering media campaigns for young SMEs using the media provided by RTBF (TV, radio or internet) in exchange for a capital investment.

More questions? Visit our complete FAQ.

Need help?

Don’t hesitate and call us at +32 23 18 47 12 or send us an email info@spreds.com.