Our business operates within a highly specialized niche market, distinguished by the provision of premium streetwear garments meticulously fashioned from a selection of upscale materials, including faux-fur, cashmere, prima cotton, camel wool and yak hair.

✓  Our Mission Statement: 

 

✓   Core Values:  

 

                                 Forward-thinking 

                                 Authenticity
                                 Sustainability
                                 High-Quality
                                  Inclusivity
                                 Outstanding Service           
                                 Nurturing Creativity 

We sell our product to buyers across the world (B2B) 6 months before we drop our collection to the public (D2C)

In the luxury streetwear market, customers demand authentic luxury materials but often encounter deception with brands substituting them for inferior alternatives. This erodes trust and leaves a gap for genuine luxury.

Global representation: We are proudly represented by SeventhHouse, a PR and sales agency with a worldwide reputation in the fashion industry. This representation strengthens our brand reach, positioning us as a global player, setting us apart from our smaller competitors."

Currently, our target audience is forced to compromise when it comes to streetwear. They often have to choose between high-quality, luxury materials and urban street style, as these elements are rarely combined in the market. As a result, they settle for garments that don't fully align with their desire for both luxury and streetwear aesthetics. Our unique value proposition bridges this gap, offering premium streetwear that fulfills their desire for luxury materials while maintaining the urban style they love. This eliminates the need for compromises and provides customers with a one-of-a-kind solution in the luxury streetwear niche.

The need for our luxury streetwear within our discerning niche market is robust and clearly recognized by our customers. Our market research and initial outreach efforts have shown strong demand and enthusiasm for our high-quality, meticulously crafted garments. Our target audience is well aware of the gap in the market for premium streetwear that blends luxury materials with urban style, and they are eagerly awaiting our collection.

ONEN stands out by delivering unmatched quality and luxurious fabrics in the realm of streetwear, a rarity in the industry. We prioritize excellence to cater to our discerning clientele who seek both style and sophistication in their fashion choices.

Our solution goes beyond merely providing authentic luxury materials; it encompasses the entire journey of crafting premium streetwear that our customers can trust and be proud to wear. ONEN bridges the gap between the material expectations of customers and the authentic luxury they deserve.
 

We've been working on this project for 2 years to date.

Market Research: We conducted extensive market research to identify our target audience, understand their preferences, and validate the demand for our unique luxury streetwear concept.

Design and Prototyping: We've developed design concepts and created initial prototypes for our luxury streetwear collection. These prototypes serve as the foundation for our upcoming production.

Established Partnerships: We've formed strategic partnerships with manufacturers, suppliers, shipping partners, and PR/marketing agencies, including SeventhHouse, a renowned firm in the fashion industry.

Investment Preparation: We've prepared a comprehensive business plan, pitch deck, and financial plan to secure the necessary funding for our project.

Market Entry Strategy: We've outlined our market entry strategy, which involves a phased approach, starting with B2B sales and later expanding to D2C after approximately six months.

→          Cost of Goods Sold (COGS)                 - 35% 

COGS includes expenses related to the production of your clothing, including materials, labor, and manufacturing costs.
→          Marketing and Advertising                 - 30% 

Marketing and advertising expenses
→          Overhead and Administrative Costs    - 23% 

Rent, utilities, office supplies, and employee salaries.
→          E-commerce and Website Costs           - 2% 

Website development, hosting, and maintenance.
→          Packaging and Shipping                      - 5% 

Packaging and shipping.
→          Legal and Regulatory Expenses            - 1% 

Legal and regulatory costs, including trademark registration and compliance.
→          Trade Shows and Events                      - 2% 

Trade shows and events in Berlin, Paris, Amsterdam and London.
→          Sustainability Initiatives                       - 2%