During Covid and various periods of financial crisis, financial observers noted that despite the global recession, the luxury goods market continued to be profitable. There is growing interest in very high-end products, particularly niche perfumes and, more generally, high-end cosmetics.

Market competitors offer virtually no luxury home fragrances. There are practically no high-end niche or artistic home fragrances, which is an opportunity that we at Gelissen & Co have decided to exploit. 
 
There is more competition in the field of very high-end cosmetic fragrances, but this remains fairly marginal (albeit growing) compared to the mass market as a whole, which focuses on low to medium quality with a limited artistic or decorative approach.

 

Our idea is to offer brands that consider perfume as a material for artistic creation and integrate Haute Parfumerie, Jewelry, and Crystal Craftsmanship into a holistic approach to appeal to all of our customers' senses. The fragrance, the bottle, and even the box will be created with the same artistic care to meet the expectations of a very demanding clientele.

Out of concern for the environment, we will also incorporate the principles of innovation and reusability into the components of our products, as shown in the example below.

We consider our brands to be closer to watchmakers, jewelers, and goldsmiths than to perfume brands. Collaborations with watchmakers are also part of our future product developments.
 
We plan to develop a second brand in the near future focused on scented jewelry. 
 
We want to sell our products through our own marketplace, which will be open to other original designer brands of luxury goods, offering alternatives to the usual big names. 

In order to achieve our goals, we have decided to work with the best partners (graphic designers, artists, perfume creators, crystal makers, goldsmiths, jewelry designers, etc.) and benefit from their recognized expertise rather than recreating this expertise in-house.

 

With Fred Kross™, we offer several types and levels of home fragrances and personal fragrances (men's fragrances, beard fragrances, women's fragrances):
 
Numbered series (unlimited)
A range of products for which the bottle will be numbered with a certificate of authenticity and quality
 
Limited series (with a few additional customization options)
A limited quantity of very luxurious products (special series) with certificates for all components.
 
Unique custom creations
Custom creations, unique to a private client, with certificates for the components and attestation from the creative artists.

 

Discovery sets (small quantities of the full range of fragrances).
 
B2B fragrance consulting, creation, and supply:

Supplying hotels and other types of business clients with high-end fragrances in bulk for automatic diffusers and other types of diffusers
Supplying customizable diffusers to 5-star and superior hotels, yacht designers, private jets, and luxury real estate.
Advising these clients on olfactory architecture (olfactory concept for premises).
 
With Ana Myria™, we will soon be offering high-end scented jewelry (fine jewelry incorporating a fragrance).

My Elite Place is our marketplace (currently being finalized) that will sell Fred Kross and Ana Myria creations as well as genuine luxury products from exclusive designers with a truly artistic approach.  The marketplace will offer an alternative to the usual big brands for people seeking exclusivity.
 
As you can see, our brands are not aimed at the general public. We target wealthy individuals, collectors, people looking for something rare and different, and enthusiasts of perfumery and art in general.