fit20 2A

An intensive personal training programme in just 20 minutes a week
total amount raised
  • Backed by over 90 investors
  • Benefits from the Tax Shelter advantage
This campaign has been closed


fit20 is a successful franchise formula with 6 studios for personal coaching in Belgium that likes to further accelerate its growth in number of studios, both 'public' and 'in-company' studios as well as optimize capacity utilisation of existing studios through more intensive online and offline marketing activities. fit20 is a short (20 minutes) 'high intensive' training performed in slow motion. Due to the high intensity and strong stimulus-response reaction of the body to this type of training, the optimum frequency is training once a week. Optimal for both fitness levels and general health. The fit20 method is supported by clinical research into the effects of 'muscle resistance training' on the body. fit20 is suitable for all ages and fitness levels. The training settings are adjusted to the actual fitness level of the client.

Members of fit20 will be 'fit for life in no time'! They save a huge amount of time! What’s more, within 3 months you’ll find that you’re stronger, fitter, slimmer and more energetic. And it’s convenient and personal: you don’t have to change or shower and you always train with your personal coach! All in just 20 minutes a week.


The most common training methods are based on old and often obsolete habits, emphasising quantity. The fit20 formula is based on the latest insights and it has proved its worth to a large degree in daily practice. In a short time, the fit20 training method generates a high quality training stimulus that has a positive effect on the muscular system, hormonal response patterns, endurance, gene expression, agility and the general mental and emotional well being of the participants. Moreover, the fit20 formula removes the most significant reasons people give for not starting fitness training or for not keeping it up in the long term (lack of time and lack of motivation). To get (back) into shape you generally need a lot of spare time on your hands and be willing to get all sweaty. Even if you do all of this on a consistent basis, it can take a few months before you even start seeing some results.


With fit20 you train in such a way that your body is optimally stimulated to get stronger and fitter fast. The method is based on clinical research around 'high intensity resistance training'.
With the help of your personal trainer, and in a clean and quiet environment, you spend the 20 minute workout seeking out the limits of your muscular strength and then you go beyond; always in a safe and controlled way. Your progress is monitored on our special iPad app and visible results are guaranteed.

The fit20 formula stimulates the body in a number of ways:

  • Muscular system
  • Endurance
  • Hormonal response patterns
  • Agility
  • Gene expression
  • Bones and joints
  • Psychological effects

Marketing strategy

Through direct sales, online marketing campaigns and offline presence at events, fit20 is approaching new franchisee candidates, organisations (for in-company studios) and potential new members for its own studios. We recently launched the Ambassador program for existing members to promote ‘word-of-mouth’ publicity. Target populations are busy professionals, women aged 35 and higher and elderly.

Distribution strategy

We are currently operating in 5 studios in Brussels, Gent and Antwerp with a 6th one to be opened soon in Limburg. The plan is to develop a network of 150 studios across Belgium and Luxembourg, including self-owned or managed by franchisees in a public area and in-company environments.

Internationalisation strategy

We are raising capital to expand the operations across Belgium and Luxembourg. Our current master franchise licence does not extend beyond this territory.

Intellectual Property

The fit20 training method, its house style elements and specific coach training programmes are described and documented holding exclusive copy rights with the fit20 main franchise giver in The Netherlands.

Major contracts

Our company has not concluded major contracts that could have a material impact on its financial results.

Main partners

Main national partnerships include Partena(Mut), Bongo, Ekivita, BodySwitch, BNI. Additional partnerships are being developed.