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Treedy’s was founded in 2015 with the idea of developing a new type of 3D scanning system that combines the advantages of photogrammetry (very fast capture time and accurate colour detail) with active scanning techniques (very high precision). This was enabled by the recent development of very high quality low-cost SoC ecosystems which allowed Treedy’s to build a high-quality prototype for a very low cost, much lower than competitor’s 3D scanning systems producing similar results. Originally, the intention was to offer this solution as a means to scan items as well as people because the scanning system produced by Treedy’s yields state-of-the-art results.
Treedy’s quickly realized that their solution had the clearest advantages over competitors in the emerging market of human body scanning.
Our mission : Treedy’s facilitates the digital revolution in the fashion industry and online sales by linking customers’ physical reality with the virtual data world.
Treedy’s focused their R&D specifically in this direction which led to the development of a completely automated cloud-based processing system that allows for creating human avatars with an ad-hoc mesh and topology in a fully automatic manner based on a 1/10th of a second scan capture, with extremely high precision (approximately 0.2 mm).
Our goal is to be the go-to partner in the market of human body scanning for brands developing products and services in the fashion industry.
The main long-term objective of our company is to create a complete sizing and virtual fitting environment as a solution to the fashion industry’s problems. Along the way, there are many ways in which our technology for accurate 3D body scanning can fit in the retail ecosystem. We want to turn our R&D stepping-stones achieved over the next 3 years into individually marketable products that address specific pain points of our target market. With this in mind, Treedy’s has already started discussions with key players in the fashion industry to make sure that the solutions in our pipeline will be effective, easy to implement for our clients and directly relevant to their needs.
Fashion sales are moving online, and the biggest problem for online fashion sales is the extremely high rate of returns that online retailers face in the current marketplace. Online retailers compete with each other on the basis that returns are free to the consumer. However, the cost of returns to the retailers is significant (between $3 and $12 / article for shipping and handling). Worldwide, the value of returned clothing items exceeded 68 billion USD in 2016, and as more consumers adopt online shopping and competition between online sales giants ramps up; customers are more and more likely to purchase many items at a time and “try them on at home”.
This model is of course extremely wasteful in terms of logistics, but it is also an enormous waste of value for online retailers: items that are not returned to inventory very quickly usually end up either in end-of-season discounts with 75% markdowns, or worse: they end up in a trash heap in the landfill. With increasing labour prices in developing countries and modern consumers’ desire for ever-more personalized products; automation and robotization are quickly making their way into the historically very manual, labour-intensive and traditionalist sector of made-to-measure garments. In fact, the definition of made-to-measure is changing: the scope of the market is no longer only high-end tailoring for men and designer evening gowns for women. The focus is moving towards zero-waste, automated, robot-made clothing for every day, from sportswear to suits.
This is pushing established brands to set up R&D projects to create fully tailored clothes made to customer’s measurements, and is also allowing the emergence of a new type of clothing “e-tailoring” which is specialized in custom clothing, usually relying on inaccurate user-input measurements to produce garments.
We are developing solutions to reduce the "fit problem" in online fashion retail, as well as enabling companies active in fashion to develop new revenue streams by leveraging cutting-edge technology to develop automated or semi-automated tailored garment manufacturing and ordering pipelines in sectors where this has traditionally not existed (sportswear, brand-swag etc...)
- Introduction to the Prospects indicated below via Eddie Mullon (Lead Investor & Future partner in the sales of the solution to his many contacts) and planning meetings with those who have already expressed an interest in Treedy's (for ex: Celio, Uniqlo, Nike, Under Armor, Vandevelde).
- Search partnership/sponsorship by "Fashion" e-commerce sites (e.g.: Zalando, Amazon, Asos, Farfetch, LaRedoute, Vestiairecollective, Select...).
Commercial material to be developed:
- 1 to 2 videos: Product overview focusing on brands and e-commerce sites.
- Press releases and distribution in magazines and specialized sites (list below)
- Biz dev : Commitment of 1 sales manager within 3 months of the investment and 2 other representatives within the next 12 months.
- We are planning fairly long sales cycles (12 to 18 months) and we want to start our different campaigns and be present at the different fairs within 4 to 6 months.
3 patents are currently being filed and some of them are already of interest to major industrial players. Unfortunately, as long as these are not registered, we cannot disclose their content publicly. But don't hesitate to contact us to discuss them.
We have passed the due diligence of some of the most demanding companies in fashion and technology, including these current customers of ours: Amazon, Nike, & Zalando
Some partnerships are being negotiated with the main players developing software solutions for creating virtual, true-to life garment visualization and simulation technologies for the fashion and apparel industries.