Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene with the final Information Note, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
QIQO is available online in a 14-pack box that fits in your mailbox. As of December 2017, QIQO will be available in a larger 60-pack box. This new box will be sold to companies via distributors.
Mate is an infused drink, made from the dried leaves of a native South American plant. It provides you with healthy nutrients and keeps you energized. Mate is said to offer “the health benefits of tea, the strength of coffee and the euphoria of chocolate” all in one beverage. It contains a number nutrients, amino acids, polyphenols, vitamins (A, C, B, E) and minerals (magnesium, iron, calcium). This makes mate very high in antioxidants: it contains 90% more antioxidants than an average green tea. Further, mate also contains caffeine, theobromine and theophylline. They increase your mental energy, clarity and focus.
Guarna and mate are dried and milled into a powder. To give QIQO a fresh and fruity flavour, we've added natural pomegranate flavouring and a pinch of citric acid and stevia. To increase the solubility we added inuline. The health benefit of inuline is that it stimulate the growth of beneficial intestinal bacteria. Inuline is therefore often used as prebiotoc.
- funds will be used to drive traffic via social and SEA to the QIQO webshop
- funnel will be enhanced to optimize the lifetime value to customer acquisition cost ratio (LTV / CAC ratio (target =+3))
- free sampling (potential QIQO'nians) and right moment (afternoon dip) will be used to drive trial
- The 60-pack QIQO box will be sold via distributors (currently 3 distributors have signed)
- Free sampling to office decision makers
- Incentives for the distributor salesforce
- online sales platform
- QIQO box (14 sachets) delivered directly to the consumer's mailbox (no delivery costs)
- We sell to big distributors who sell coffee, tea, water, .... to companies
- These distributors have the highest absolute margin on QIQO than any other product from their catalogue
- We incentivise distributor salesforce to sell QIQO to companies
- Via our own salesforce, we contact stakeholders in companies, to convince them to order QIQO via their distributor
- Focus on big metropolitan cities with a high concentration of progressive companies (Amsterdam, Rotterdam, Paris, London,...)
3 distributors agreed to sell QIQO to companies as of December 2017
- LaboSmeets NV: the partner responsible for production and primary packaging of QIQO https://www.labosmeets.be/en/welcome/