QIQO is een warme, natuurlijke energiedrank die 100% natuurlijk is en 0% suiker bevat. QIQO is een mix van nauwkeurig geselecteerde, kwaliteitsvolle ingrediënten die je een gezonde en duurzame energieboost geven. Je hebt noch dat nerveuze, zenuwachtige gevoel, noch de crash achteraf.

De hoofdingrediënten van QIQO zijn Guarana en Mate die voor de functionaliteit zorgen. Verder is er een Granaatappel aroma toegevoegd voor een frisse, fruitge smaak.

QIQO is online gelanceerd om zo zeer gerichte feedback te kunnen verkrijgen van consumenten. Na 9 maanden hebben we over 10,000 consumpties verkocht met een heraankooppercentage van >40% (in de industrie wordt 30% als een succesvolle innovatie gezien).

QIQO wordt momenteel online verkocht in een doosje met 15 stuks, dat in je brievenbus past (super praktisch)! Vanaf 2018 zal QIQO in een grotere doos met 60 verpakkingen beschikbaar zijn (de 'grande' box). Deze doos is bedoeld voor kantoren en zal via distributeurs verkocht worden.

De moderne consument werkt hard, is altijd online en tijd wordt één van de schaarste middelen. Om altijd

QIQO is a hot, 100% natural, energy drink containing 0% sugar. QIQO is a powder that is disolved in hot water.

With QIQO, we want to help everybody fight the "Afternoon Dip Monster". The Afternoon Dip Monster is a sneaky villain, that creeps up on you and has no mercy. When attacked by the Afternoon Dip Monster , you feel tired, grumpy and you cannot stop yawning. With QIQO, we want to bring positive energy, so now, everybody can beat the Afternoon Dip Monster.

Guarana is a natural energizer and cognitive stimulant that will give you a prolonged physical and mental boost.The guarana seeds are about the size of a coffee bean, but they contain twice as much caffeine (guaranine). Caffeine and guaranine look the same and have a similar structure. However, the guarana seed is fatty (even in powder form) and not readily water-soluble. Therefore, the body does not absorb it as quickly as caffeine from e.g. coffee. That means the guaranine is released slowly. The energy boost that is experienced from guarana is not like that of coffee or energy drinks: the energy boost is smooth and doesn’t give you “nervousness” or “jitters”.

Mate is an infused drink, made from the dried leaves of a native South American plant. It provides you with healthy nutrients and keeps you energized. Mate is said to offer “the health benefits of tea, the strength of coffee and the euphoria of chocolate” all in one beverage. It contains a number nutrients, amino acids, polyphenols, vitamins (A, C, B, E) and minerals (magnesium, iron, calcium). This makes mate very high in antioxidants: it contains 90% more antioxidants than an average green tea. Further, mate also contains caffeine, theobromine and theophylline. They increase your mental energy, clarity and focus.

Guarna and mate are dried and milled into a powder. To give QIQO a fresh and fruity flavour, we've added natural pomegranate flavouring and a pinch of citric acid and stevia. To increase the solubility we added inuline. The health benefit of inuline is that it stimulate the growth of beneficial intestinal bacteria. Inuline is therefore often used as prebiotoc.

With QIQO, we want to help people in their daily fight against the Afternoon Dip Monster. The purpose of QIQO is to be the daily source of positive energy. We will claim and own the 'afternoon dip' as the moment of consumption for QIQO.

B2C (box of 14):
- funds will be used to drive traffic via social and SEA to the QIQO webshop
- funnel will be enhanced to optimize the lifetime value to customer acquisition cost ratio (LTV / CAC ratio (target =+3))
- free sampling (potential QIQO'nians) and right moment (afternoon dip) will be used to drive trial

B2B (box of 60):
- The 60-pack QIQO box will be sold via distributors (currently 3 distributors have signed)
- Free sampling to office decision makers
- Incentives for the distributor salesforce

B2C/D2C (business to consumer / direct to consumer):
- online sales platform
- QIQO box (14 sachets) delivered directly to the consumer's mailbox (no delivery costs)

B2B / Selling to companies via distributors:
- We sell to big distributors who sell coffee, tea, water, .... to companies
- These distributors have the highest absolute margin on QIQO than any other product from their catalogue
- We incentivise distributor salesforce to sell QIQO to companies
- Via our own salesforce, we contact stakeholders in companies, to convince them to order QIQO via their distributor

- As of 2019, we foresee international expansion with both B2C (online) and B2B (distributors)
- Focus on big metropolitan cities with a high concentration of progressive companies (Amsterdam, Rotterdam, Paris, London,...)

With the current QIQO formulation, no patents are being infringed. At a later stage, QIQO could be patented for its exact composition leading to good solubility. From an intellectual point of view, the patent could still be surpassed by altering the formulation. Hence, patenting in food & beverages is not very common. Our meetings with IP experts showed that while filing a patent at this stage would not be useful, filing for a trademark is. QIQO is a protected brand name in Benelux.

400 online consumers
3 distributors agreed to sell QIQO to companies as of December 2017