We will earn money on 3 levels.
1/ The Affiliation model: E.g. We receive 8% commission from a partner and give 50% back to our customers as Extra Discount.
2/ Franchising or Licensing: We will sell license contracts to every country to manage their Earnieland site in their language with their local and our (yet signed) European/worldwide partners
3/ Un-used Extra Discount being on accounts longer than 1 year. According the General conditions, that money comes back to us.

Targets
2013.09 First capital raise
2013.10 Official launch in Belgium
2013.12 Official launch in The Netherlands
2014.01 Earnieland Dutch App ready in Beta (iOS, Android, BB, Windows)
2014.03 Official launch in UK
2014.06 Official launch in USA
2014.08 Official launch in France
2014.09 Earnieland English App ready
2014.12 Official launch in Spain
2015.02 Second capital raise
2015.03 Official launch in Germany
2015.04 Reaching 100.000 users
2015.06 Official launch in China
2015.12 Official launch in Russia
2016.02 Reaching Break Even (400K users)
2016.05 Reaching 500.000 users
2017.05 reaching 1.000.000 users

In the market right now you will find 3 sorts of competitors.
1/ the discount sites (gives you discount codes to shop online)
2/ the cashback sites (deposits the money back into your bank account after shopping)
3/ the online loyalty sites (gives you points after shopping that you can exchange into goodies/stuff)
Earnieland combines those three into an All-in-One Hybrid solution and adds the benefits of social media to it.
Our IP is closed and protected
We will have the first-mover advantage and we will defend it by leading