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Competitor analysis VS Competitive advantage analysis

— Autre — lecture en 2 minutes

[compare-fibre-YS_FCbcD5KM-unsplash.jpg] Competitor Analysis Definition: A competitor analysis focuses on studying and evaluating external players in the market, including their strengths, weaknesses, strategies, and overall operations. It identifies who the key competitors are and how they are positioned in the industry relative to the company... lire la suite…

What is a sales and marketing plan?

— lecture en 1 minute

[merakist-l5if0iQfV4c-unsplash.jpg] A Sales and Marketing Plan is a strategic blueprint outlining how a business will attract, engage, and convert target customers to drive revenue growth. By combining sales (closing deals and generating income) with marketing (building awareness, interest, and demand), the plan ensures alignment with broader business objectives. Key Components 1... lire la suite…

What is a USP?

— Autre — lecture en 2 minutes

[davisuko-5E5N49RWtbA-unsplash.jpg] USP stands for Unique Selling Proposition (or Unique Selling Point). It is a distinct feature, benefit, or characteristic that sets a product, service, or brand apart from its competitors. The USP is crafted to communicate why customers should choose a particular offering over others in the market... lire la suite…

What is a risk analysis?

— Autre — lecture en 3 minutes

[loic-leray-fCzSfVIQlVY-unsplash.jpg]   A risk analysis in a business plan is an assessment of the potential risks and uncertainties that could impact the success of the business. It involves identifying, evaluating, and prioritizing risks, and outlining strategies to mitigate or manage these risks... lire la suite…

What is gap analysis?

— Autre — lecture en 1 minute

[giu-vicente-FMArg2k3qOU-unsplash.jpg] A gap analysis is a structured tool used to evaluate the difference between the current state and the desired future stateof a process, system, or organization. It helps identify areas where performance, resources, or outcomes are falling short of goals or expectations, referred to as "gaps... lire la suite…

Tag Along vs Drag Along | Comprendre les différences

— Autre — lecture en 5 minutes

[benjamin-child-GWe0dlVD9e0-unsplash.jpg] Lorsque vous investissez dans une entreprise ou que vous en créez une, il est crucial de comprendre les termes et conditions qui peuvent affecter votre participation. Deux de ces termes sont le "droit de suite" et l'"obligation de suite"... lire la suite…

Qu'est-ce que le crowdlisting ?

— lecture en 1 minute

Le crowdlisting est une forme innovante de financement alternatif qui permet aux start-ups et aux PME de coter leurs actions ou leurs titres de créance en bourse via des plateformes de financement participatif, en contournant le processus traditionnel et coûteux de l'introduction en bourse... lire la suite…