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Competitor Analysis
Definition:
A competitor analysis focuses on studying and evaluating external players in the market, including their strengths, weaknesses, strategies, and overall operations. It identifies who the key competitors are and how they are positioned in the industry relative to the company...
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A Sales and Marketing Plan is a strategic blueprint outlining how a business will attract, engage, and convert target customers to drive revenue growth. By combining sales (closing deals and generating income) with marketing (building awareness, interest, and demand), the plan ensures alignment with broader business objectives.
Key Components
1...
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USP stands for Unique Selling Proposition (or Unique Selling Point). It is a distinct feature, benefit, or characteristic that sets a product, service, or brand apart from its competitors. The USP is crafted to communicate why customers should choose a particular offering over others in the market...
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A risk analysis in a business plan is an assessment of the potential risks and uncertainties that could impact the success of the business. It involves identifying, evaluating, and prioritizing risks, and outlining strategies to mitigate or manage these risks...
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When estimating market size, these three terms help you understand the potential revenue at different levels:
• TAM (Total Addressable Market): The total revenue opportunity if your product or service captured 100% of the market. It’s the largest possible market size...
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A gap analysis is a structured tool used to evaluate the difference between the current state and the desired future stateof a process, system, or organization. It helps identify areas where performance, resources, or outcomes are falling short of goals or expectations, referred to as "gaps...
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When investing in a company or starting one, it's crucial to understand the terms and conditions that can affect your stake. Two such terms are "Tag Along" and "Drag Along" rights. Though they might sound similar, they serve different purposes and have distinct implications for both investors and entrepreneurs...
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One might associate Spreds with our primary service, being the quest to offer interesting investment opportunities in disruptive companies...
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Crowdlisting is an innovative form of alternative finance that allows startups and SMEs to list their shares or debt instruments on a stock exchange via crowdfunding platforms, bypassing the traditional and costly IPO process...
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