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Fundraising: €500,000 already secured out of a total of €750,000.
After a promising start in the Belgian market, we are seeking €750,000 to support our expansion. At this stage, we have already secured €500,000 from our existing investors.
Use of funds:
The funds will be strategically allocated to maximize the impact of every euro invested and achieve the following objectives:
Production (50%) : Investment in the production and broadcasting of 15 episodes.
Marketing (30%) : Deployment of targeted marketing actions to grow our community and reach the milestone of 30,000 users per episode.
App development (20%) : Making necessary improvements to our mobile application, continuously enriching the user experience.
Business model
Over the next 18 months, our goal is to generate nearly €500,000 in revenue. To achieve this, we rely on two main sources of income:
Advertisement : We have chosen an innovative advertising approach by subtly integrating brands into our content, thus promoting a more immersive and relevant advertising experience. This method offers brands the opportunity to communicate more authentically with our audience. Discussions are currently underway with various companies for advertising revenues averaging around €30,000 per episode.
Selling experiences : By capitalizing on captivating video content, we offer the opportunity to purchase the experiences featured in our episodes. In collaboration with rigorously selected partners, we generate additional revenue through a commission on each sale.
Business Model
Financial forecast: profitability targeted by the 10th episode.
Each episode, with a cost of approximately €30,000, represents a crucial step towards our main objective: achieving profitability per episode by episode 10 and positioning our company on the trajectory of profitability by 2026.
In terms of revenue, we estimate them to exceed €70,000 per episode in 2025, before reaching over €100,000 per episode by 2026, and eventually reaching up to €250,000 per episode by 2028.
These revenues are generated through advertising sales (approximately 60%), the sale of experiences (approximately 25%), and the sale of in-app accessories: jokers, extra lives, etc. (approximately 15%).
In order to finance these developments, we have structured our fundraising into two distinct phases. We have reached a significant milestone in the first phase by securing €500,000 out of the planned €750,000. The next phase, scheduled for 18 months from now, will aim to raise an additional €750,000.
We anticipate an average cash burn of approximately €50,000 per month over the next 18 months. This management is accompanied by an agile team structure and strategic collaboration with external partners to optimize our operational efficiency.
We invite you to review our 5-year financial projections table for a detailed understanding of our financial trajectory towards profitability.
Your commitment alongside us is essential to achieving our ambitions. Together, we have the opportunity to transform this project into a tangible and flourishing success.
Financial Overview
Future objectives: towards an increase in the number of episodes and diversification of experiences.
With one episode broadcast per month in 2024, our goal is to double this frequency by 2025. This pace will accelerate further with 4 episodes per month in 2026, reaching 6 in 2027, and ultimately 8 per month in 2028.
This increasing production rate is not only a commitment to quantity, but also to the diversity and quality of experiences we offer. Each episode is an opportunity for our community to play for a wider range of experiences, from travel to sports, music, or gastronomy.
This diversification of our range of experiences and the acceleration in content production are aimed at bringing us closer to our vision: to create the largest community of people who dream of living unique experiences.
With each episode, we forge closer bonds with our audience and expand our reach, ensuring the sustainability and success of Pacaya.
