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Smartrunning 1A
€58,500
total amount raised in round
234%
- Eligible for a tax reduction
Revenue Model
SmartRunning operates with a subscription-based model (€19/month average), adjusted per region for accessibility and sustainable margins.
Revenue roadmap
- Year '25-'26: Launch in South Africa via Coach Parry, validate the model, and grow the runner community, after which we start in Benelux.
- Years '27-'28 Expand across Belgium and Europe; onboard early adopters and strengthen partnerships.
- Years '29: Scale internationally and extend the platform to additional running distances and endurance sports.
Five-year goals
- € 11.250 K million annual revenue
- € 8.437 K million gross margin
- 10% share of the marathon coaching app market
Use of funds
- 40% Product development & AI refinement
Finalize the app, complete integrations with Garmin and other wearables, and enhance adaptive AI features.
- 35% Marketing, partnerships & community growth
Launch social media campaigns, partnerships with clubs and events, and build an engaged user base.
- 15% Operations
Support platform maintenance, administration, and customer service.
- 10% Contingency and Admin
Working capital and governance costs
TAX SHELTER 45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…A remaining amount of €341,500 is available for the Tax Shelter benefit.
Raise summary
| Crowd investments | €58,500 |
| Committed by others | €0 |
| Amount raised | €58,500 |
| Minimum round | €25,000 |
| Maximum round | €500,000 |
| Shares in the company (total round) | 20% |
| Pre-money valuation | €2,000,000 |
| Post-money valuation min. | €2,025,000 |
| Post-money valuation max. | €2,500,000 |