Alexandre, with a master's degree at Solvay, is the founder of Niets, the zero alcohol company. He has a track record as Senior Marketeer & Sales for major brands such as Spa waters, Delhaize, BMW and Levis. He has experience as a corporate auditor for 8 years. He has proven through his successes the will to succeed in what is undertaken and founded Niets convinced of the potential of a global brand of alcohol-free. Sportsman, he is the father of a family, lives in Brussels.
Maximilien Peeters - De Maertelaere
Maximilien, former captain of the national field hockey team, and head of a marketing and interior design company, is an economic engineer. Active, solid, he develops brands with his marketing team and supports the commercial development of NIETS concepts. He joined Niets in August 2020. "Ceci n'est pas Niets!" Maximilien is from Ghent, and lives in Brussels.
Alain Van den Hove
Alain is the co-founder of Niets with Alexandre, and has 35 years of experience in food & beverage. Executive Partner of the Chou de Bruxelles group, he had several successful businesses in HORECA. He provides advice and guidance in the development of the Niets strategy in the hospitality industry and in events. Alain lives in Brussels south.
Stijn Van den Brande
Stijn joined Niets as first of January. Just in time for the Dry January campaign! As sales for Flanders and the Netherlands, Stijn tackles the development of activities in Belgium and exports. He is head of the youth steering committee of EY Tomorrow's legacy, loves skiing and is a basketball coach. Stijn found the brand name of our next product on his first day. What astonish us! Originally from Mol, he lives in Brussels.
Victoria joined Niets in June 2020. Victoria has developed the Belgian distribution of restaurants and grocery stores in Brussels and in Wallonia. Its job is to have the products tasted, and refer them to the menu of gourmet restaurants, on-trade- and specialized grocery stores. Victoria is always smiling, you've been warned! Victoria lives in Dilbeek.
Gaelle is CEO of Festi (1981) in the field of private and corporate events and partner of Niets as a strategy advisor for the event, corporate and brand positioning segment in these channels. "The corporate world needs non-alcoholic solutions for its employees during an afterwork!" Gaelle is married, has two children and lives in Brussels South.
Clotilde is a young graduate of Solvay and joined Niets for her internship. She develops marketing and digital projects for Niets that will increase the B2B and B2C customer experience. Clotilde lives in Brussels.