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FIELDKAIRED 2A

Equity
€43,900
total amount raised in round
  • Eligible for a tax reduction

A vast market, perfect timing, and strong demand!








1. Addressable market and timeline


Phase 1: Launch and validation (2024)
Scheduled for initial launch at the end of Q2 2024, Ceres Finance for farmers will exclusively target dairy farms in France and Belgium, representing an initial market of 61,870 farms. The goal is to engage 1,400 users, representing 2.2% of this market, which will mark the achievement of the break-even point by the end of 2024.

The purpose of this targeted launch is to build a solid user base that validates the app's value proposition, before expanding its geographic and functional coverage.

The launch of Ceres Finance for farmers in the dairy production segment is being developed in close collaboration with MIG (Walloon Independent Milk Producers Federation) and the EMB (European Milk Board, representing 100,000 milk producers across 16 European countries).

These two federations aim to play a central role in advocating for fair prices for Belgian and European milk producers. However, due to the lack of current financial data from agricultural operators (data typically available with an 18-month delay), they are unable to effectively influence prices.

By leveraging Ceres Finance for Farmers, the MIG and EMB plan to collect real-time financial data from milk producers, enabling them to justify fair pricing to major retailers and agri-food industry players under European regulation (ART 172bis of EU regulation 1308/2013).

Phase 2: Expansion (2025)

Still focused on dairy farms, the plan is to extend the application to Poland, Spain, Italy, and Germany in 2025, covering a total of 500,000 producers. The ambition for this phase is to consolidate the "user base" to 30,000, thus widening the impact and reach of the app.


Phase 3: Growth and market expansion (2026)

This phase will mark a decisive step in Fieldkaired's expansion strategy, aiming to cover all categories of agricultural operations, including adding features specific to grain and livestock farms. Geographically, the goal is to extend the app's reach to the rest of Europe, aiming to increase the user base to 150,000. This stage will confirm Ceres Finance for farmers' position as an innovative leader in agricultural management solutions.





2. A highly demanded solution meeting an urgent need


The interest among farmers for a solution like Ceres Finance for farmers is sharply increasing. During various tests conducted in the pre-launch period (first quarter of 2024), a large portion of the farmers interviewed expressed a keen interest in the app, affirming their willingness to subscribe upon its launch.

Indeed, although there are many management solutions on the market, they are all "accounting" oriented and very cumbersome for farmers, who need simple tools tailored to the specifics of agriculture.

This is precisely what Ceres Finance for farmers offers. The current circumstances and recent developments in the agricultural sector only enhance the relevance and timeliness of the solution on the market.


3. A significant challenge


Penetrating the agricultural sector, particularly to introduce digital solutions, represents a major challenge. Indeed, a farmer's goal is to spend as little time as possible in front of a computer and more time in the field, on their farm.

Yet, the enthusiasm shown by farmers for Ceres Finance for farmers during application testing is particularly encouraging, with most ready to subscribe to the app as soon as it is released.

4. They believe in Ceres Finance for farmers!


Numerous major stakeholders recognize the potential of Ceres Finance for farmers and have decided to join the venture by supporting its development.

Notably:

  • Microsoft supports the project through the integration of Fieldkaired into its Startups Founder Hub, both financially and technologically.

  • ING provides financial support to accelerate the final development phases.

  • CBC/KBC is partnering in the pre-launch testing phases with a panel of clients representative of the dairy sector.

  • The MIG (Independent Dairy Producers Association) and EMB (European Milk Board) are involved in the application's validation phase and contribute to defining its alignment with the needs of dairy producers.

TAX SHELTER 45%

Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €356,300 is available for the Tax Shelter benefit.

Fact sheet

Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover

Raise summary

Crowd investments €33,500
Committed by others €10,400
Amount raised €43,900
Minimum round €0
Maximum round €500,000
Shares in the company (total round) 16.667%
Pre-money valuation €2,500,000
Post-money valuation min. €2,500,000
Post-money valuation max. €3,000,000