The global perfume market is expected to grow by 2.77% (2024-2029), representing a market volume of €65 billion in 2029. However, this market is not entirely representative of the market addressed by Gelissen & Co, as our product brands are at the intersection of three more specific markets: niche perfumes, home fragrances, and fine jewelry.

The niche perfume market will grow from €2.5 billion to almost €5 billion by 2030. Niche and exclusive products are proving to be the most attractive market segment to target, given consumers' growing enthusiasm for different, more exclusive products.

📊 Estimated market size (in billions of EUR)

The market share for home fragrances will grow from $24 billion in 2025 to $32 billion in 2030. Due to its rapid growth, this market is also a very attractive one to target.
 
📊 Estimated market size (in billions of EUR)

For our scented jewelry and personalized perfume products, the fine jewelry market was valued at approximately €157 billion in 2025 and is expected to reach €228.75 billion by 2030.

📊 Estimated market size (in billions of EUR)

The mass market perfume market is already saturated with brands of all kinds, ranging from low-cost (Denim, Mennen, Axe, etc.) to mass luxury (Chanel, Boss, Mugler, Calvin Klein, practically all Middle Eastern brands, etc.). However, there is a booming market for niche perfumes (Amouage, Creed, Kurkdjian, etc.) and superior luxury perfumes (Guerlain, Morreale Paris, Clive Christian, etc.). 
Most luxury brands have both mass-market products and, in some cases, high-end products, but rarely products that combine an artistic approach with the exclusivity of perfume and product customization using noble materials, which is what Gelissen & Co. offers through its Fred Kross brand.

The vast majority of brands sell their products in supermarkets, retail chains (Sephora, April, Ici Paris XL, etc.) and via marketplaces or their own e-commerce sites. Fred Kross targets more exclusive sales channels (high-end perfume stores, 5-star hotels, Gelissen & Co's own marketplace, etc.).

Gelissen & Co targets two types of sectors through two major product families. It is essential to distinguish between them.

Internal environment:

Budget:
Developing a new brand requires a lot of effort and communication, which necessitates a considerable initial financial investment. G&Co began its communication efforts using the personal investment of the owner (Fred Gelissen) and benefits from alternative activities (IT consulting).

Personnel:
Hiring skilled workers in the field of high-end luxury goods is not easy. G&Co has chosen not to start with employees and internal workers, but to collaborate and work in coordination with the best partners for each part of the products. Subsequently, additional staff may be needed to finalize, check, and package the products, as well as to coordinate distribution.

Materials:
All materials are readily available from our partners. No specific limitations or procurement difficulties are anticipated.

Machinery:
All machinery is managed by our partners. No specific limitations or difficulties are anticipated. NB: Our partner in crystal bottle manufacturing has just built a new, modern factory for greater efficiency and better performance.
 
External environment:

Suppliers:
They are reliable and recognized in their fields of activity. Their strong growth and stability over the years make them excellent partners to work with.

Distribution:
Although we have a company that helps us distribute in the United Arab Emirates and South Africa, G&Co has chosen to distribute the products to customers and points of sale itself. This choice is due to the deliberate scarcity of the products, which will involve partnering with a few selected points of sale in each country (for example, Roja Haute Parfumerie at Harrods in the United Kingdom and many others).

Partners:
Future projects include collaborations with partners in fashion (stylists) and watchmakers.
G&Co is already working with marketing and business development consultants who were part of the core team.

Audience and market feedback:
We had the opportunity to present our products and projects in Dubai and Abu Dhabi. Our business developers were also able to meet with the press and some potential retailers. They all expressed interest in our products and our exclusive concept.  The current feedback on our prototypes is therefore positive. 

When sales are expected to start at the end of 2025, we will not shy away from comments about our products (good or bad) and will welcome them as opportunities for improvement. Our customer relations manager will be responsible for gathering feedback from the web and other sources of information, analyzing and responding to it, and creating and following up on product and service improvements.