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Beyond Sports 1A
€72,500
total amount raised in round
200%
- Eligible for a tax reduction
The Brazilian Jiu-Jitsu (BJJ) community is experiencing rapid expansion, with an estimated 4.45 million practitioners worldwide. This growth encompasses a diverse market, presenting opportunities to cater to various demographics and skill levels. Notably, the market includes approximately 1.16 million youth practitioners, representing about 26% of the total BJJ population. This growing youth segment, combined with adult white belts, makes up almost 70% of all total BJJ practitioners. Brazil has the biggest market share of practitioners, with Europe and the USA being Nr. 2 and 3. The rest, about 14%, can be found in Asia and Australia/New Zealand.
Beyond Sports analysis recap: In the dynamic world of Brazilian Jiu-Jitsu (BJJ) training, practitioners are always seeking new ways to hone their skills off the mat. While existing options like apps, videos, and instructional courses offer value, they often miss the mark in providing the personalized and interactive experience that's crucial for effective learning. But most importantly, none of the available platforms focuses on kids or white belts.
Idea validation: Beyond the Mat started doing surveys among parents of BJJ kids, as well as white belts and more experienced BJJ practitioners. The large majority of them does not use any app or other paid platform to help them grow. Yet, those same surveys showed that over 50% would pay a €2 or even €5 monthly subscription for a mobile platform that met their needs. And over 97% of them would use a free one that did a good job at providing the basics. Those metrics prove that this is clearly an underserved market.
Market potential
Beyond Sports’ training tool accurately understands the users’ BJJ journey and tailors technical learning to their needs. The company’s app utilizes smart technology to assess a user’s skills and style, creating a customized learning pathway just for them.
- End the confusion: no more mismatched techniques. Learn moves that are just right for your current level.
- Structured learning: build a solid foundation and advance confidently with logically ordered techniques.
- Personalized pathways: say goodbye to random YouTube searches. Our system guides users to the next technique that fits their style and level.
- BJJ training apps: Existing apps provide a complete set of BJJ resources but generally lack a comprehensive, interactive approach tailored to individual needs.
- Instructional videos: These are flexible in terms of timing and location but don't offer interactivity or feedback, making it hard to gauge progress.
- Online courses: More structured than videos, yet they still lack the instant feedback crucial for adapting to a practitioner's learning curve.
- Private coaching: While highly effective due to personalized attention, private sessions can be expensive and not feasible for most practitioners.
The revolution Beyond The Mat brings: The Beyond the Mat platform fixes the shortcomings of the current market players, by blending the flexibility of digital learning with the personalization and interactivity of private coaching. This approach makes high-quality BJJ training accessible to a broader audience, enhancing skill development and engagement.
Transform from novice to confident practitioner:
- Adaptive learning: techniques are broken down in a way that's understandable and applicable, ensuring you grasp the full context of each move.
- Progress tracking: achieve and see your milestones with a system that highlights your improvements.
- Engaging experience: enjoy learning with game-like features that keep training fun and motivating.
Beyond the Mat is like having a personal BJJ coach:
- Real-time feedback: Every session is an exam. Users that make mistakes keep working on the same material until they get it right.
- Learn at your pace: adjust the training intensity as you grow.
- Comprehensive metrics: monitor your progress with detailed analytics.
Beyond The Mat is a dedicated BJJ guide, offering not just techniques but also enriching your journey with historical insights and practical tips. No more randomness—just clear, structured progress tailored to where you are in your BJJ journey.
TAX SHELTER 45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…A remaining amount of €118,000 is available for the Tax Shelter benefit.
Raise summary
| Crowd investments | €50,000 |
| Committed by others | €22,500 |
| Amount raised | €72,500 |
| Minimum round | €57,500 |
| Maximum round | €200,500 |
| Shares in the company (total round) | 11.791% |
| Pre-money valuation | €1,500,000 |
| Post-money valuation min. | €1,557,500 |
| Post-money valuation max. | €1,700,500 |