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Diamanti Per Tutti 1A
PART 1 | THE VISION & STRATEGY
Become the Global Leader in Accessible Diamond Jewelry for the Modern Traveler
DPT Antwerp (Diamanti Per Tutti) is on a clear mission: to become the leading diamond jewelry brand in travel and international retail, while leveraging its growing brand presence across global retail channels to accelerate its e-commerce flywheel and scale toward significant profitability.
Over the next five years, DPT will capitalize on its successful entry into high-growth, high-visibility channels, further simplify operations, and invest in digital infrastructure to reach €10M in annual revenue and a +20% EBITDA margin by 2030.
1. Easy and local Retail options
1. Expansion in Leading Department Stores:
DPT has established a strong presence in top-tier department stores like John Lewis (UK) and El Corte Inglés (Spain). These high-trust, premium retail environments offer an ideal platform for DPT to scale across Europe, enabling national roll-outs, international expansion, and deeper omnichannel integration. This is proven by the upcoming launches with De Bijenkorf and Galleries Lafayette. Furthermore John Lewis is expanding DPT to 2 more locations.
DPT has established a strong presence in top-tier department stores like John Lewis (UK) and El Corte Inglés (Spain). These high-trust, premium retail environments offer an ideal platform for DPT to scale across Europe, enabling national roll-outs, international expansion, and deeper omnichannel integration. This is proven by the upcoming launches with De Bijenkorf and Galleries Lafayette. Furthermore John Lewis is expanding DPT to 2 more locations.
2. Strengthening Home Market Leadership (Benelux):
With over 123 jewelry store placements and 1.5 new stores per month, DPT is reinforcing its dominance in its home markets, using its Antwerp flagship store as a model for best practices to replicate abroad.
With over 123 jewelry store placements and 1.5 new stores per month, DPT is reinforcing its dominance in its home markets, using its Antwerp flagship store as a model for best practices to replicate abroad.
2. Global Reach via Travel Retail
Thanks to strong partnerships with top travel retail operators (Avolta, Lagardère, Gebr. Heinemann, Aer Rianta), DPT Antwerp is emerging as a top 5–10 fashion jewelry brand in global travel retail. Winning the 2024 Travel Retail Award for Best Jewelry Brand affirms its rapid ascent.
Key Growth Channels:
- Cruise Retail:
Present on 62 cruise ships (Royal Caribbean, MSC, Virgin Voyages, etc.) with 10 more launches planned by September, DPT is now the second most trusted jewelry brand at sea, after Swarovski. - Airport Retail:
Now in 13 major airports (e.g. Dallas, Doha, soon Dubai & Singapore), opening 1 new location monthly. Self-service units are performing well, and expansion is accelerating with strong demand. - Inflight Catalogues:
Already listed with Emirates and Virgin Atlantic, and shortly launching with other global carriers (Singapore Airlines, Swiss, China Airlines,..) to broaden its inflight presence.
3. Boost Brand awareness
To position DPT Antwerp as the go-to fashion jewelry brand for real people and everyday moments, the company is launching a comprehensive brand awareness strategy blending digital precision with global Travel Retail visibility through
1. Targeted Digital Marketing in the key focus markets through Meta ads and influencer campaigns
2. CRM Activation by having travel retail & department stores scanning a QR code imbedded in the packaging to unlock their 2-year warranty
3. Integrated Storytelling Across all Channels (airport retail, inflight, cruise retail with a digital echo).
DPT Antwerp is creating a unified, emotionally engaging brand experience - from departure gate to final destination - making travelers feel brilliant wherever they are in the world.
4. Boost E-commerce Sales
Turning global sparkle into digital success.
As DPT’s physical footprint expands — from airport showcases to cruise ship boutiques — the brand is converting that global visibility into digital growth by elevating its e-commerce presence. The goal: to make shopping DPT online as seamless and inspiring as discovering it in-store.
As DPT’s physical footprint expands — from airport showcases to cruise ship boutiques — the brand is converting that global visibility into digital growth by elevating its e-commerce presence. The goal: to make shopping DPT online as seamless and inspiring as discovering it in-store.
Turn Travel Moments into Digital Traffic
Every real-world encounter is a gateway to the DPT online experience. Through QR codes, tailored post-purchase journeys, and loyalty-driven incentives, the brand invites travelers into its e-commerce ecosystem — no matter where their journey began.
Enhance Global Shipping & Localization
DPT is removing borders from the shopping experience. With worldwide shipping, localized marketing campaigns, and exceptional customer service, they meet customers wherever they are — ensuring a smooth and accessible purchase journey.
Create a Premium Digital Experience
The DPT website is more than just a storefront — it’s a curated extension of the brand’s world. Elegant, responsive, and rich in storytelling, the platform builds trust, inspires engagement, and encourages repeat purchases from a global audience.
5. Amazing DPT Brand
As DPT expands across global travel retail channels, the brand remains committed to delivering a seamless and elevated experience that reflects its Antwerp roots — where care, quality, and everyday luxury shine through at every touchpoint.
Ensure Consistent, High-Quality Brand Support
DPT empowers retail partners with premium branded assets, impactful campaign visuals, and compelling storytelling materials to ensure a consistent and aspirational brand presence across all locations.
Prioritize Local After-Sales Service
A brilliant purchase deserves enduring care. DPT upholds its 2-year warranty promise and provides attentive aftercare — ensuring the customer experience remains exceptional long after the point of sale.
Equip Local Teams as True Brand Ambassadors
Knowledge fuels confidence. Through tailored product training, brand immersion sessions, and styling guidance, DPT ensures that retail staff become passionate and informed advocates for the brand.
Motivate with GWPs & Staff Incentives
Beyond delighting customers, DPT energizes sales teams with thoughtful Gifts With Purchase and tailored incentives — driving engagement, motivation, and performance in every market.
Seamless Design, Production & Logistics
DPT blends agility with craftsmanship. Every piece is hand-finished with natural diamonds and ethically sourced materials. Their efficient logistics ensure timely, reliable delivery — crucial in the dynamic world of travel retail.
PART 2 | FINANCIALS AND 5-YR BUSINESS PLAN
DPT combines solid margins, lean operations, and smart growth strategies to build a financially robust and globally scalable brand.
Strong & Sustainable Margins
With a wholesale-first model and premium-yet-accessible positioning, DPT consistently delivers contribution margins above 40%, ensuring long-term profitability.
Global Reach, Lean Cost Structure
Operating across 13+ airports (and launching on 5 more by September), 18 department stores (launching in 7 more by September), 62+ cruise ships, and international e-commerce, DPT’s growth is powered by a scalable, low-overhead platform.
Post-COVID Operational Efficiency
The brand has streamlined its footprint — particularly in Asia — creating a leaner, more focused operating base ready for profitable expansion.
Sales & Marketing Focus
DPT prioritizes high-impact activities: investing in brand awareness, digital targeting, and conversion-driven campaigns to maximize revenue.
Capex-Light Expansion Model
Their growth strategy relies on modular retail setups, agile logistics, and smart inventory management, allowing fast roll-out with minimal capital investment.
Path to 20%+ EBITDA Margin
Thanks to efficient scaling, strong unit economics, and repeat customer revenue, DPT is on track to sustain EBITDA margins above 20% — setting a new standard, not just a target.
5-Year Outlook
Backed by growing brand equity, deeper global presence, and expanding e-commerce, DPT projects a strong 5-year compound growth trajectory anchored in quality, reach, and return.
Part 3 | TRANSACTION
- Amount Raising: €500,000 (in addition to €750,000 already structured)
- Structure: Convertible Loan Agreement (CLA)
- 5-year bullet loan
- 8% capitalized annual interest
- 20% discount on valuation in case of early conversion (strategic sale or external round)
- 25% discount if converted at maturity
Use of Funds:
- 30% → Visual merchandising (spinners, displays, cruise fixtures)
- 30% → Digital and performance marketing
- 20% → Product development & stock build-up
- 20% → Business development
Part 4 | EXIT STRATEGY
The intended exit strategy is planned for 2030, either through a refinancing round (Series C) or through an acquisition by a large fashion or jewellery group, or even a specialised fund.
The goal is to achieve more than €10 million in revenue and between €1.5 and €2 million in EBITDA, with annual growth of 15 to 25%.
In this scenario, the expected return for investors is between two and five times the initial investment, depending on performance and valuation at the time of the transaction.
The goal is to achieve more than €10 million in revenue and between €1.5 and €2 million in EBITDA, with annual growth of 15 to 25%.
In this scenario, the expected return for investors is between two and five times the initial investment, depending on performance and valuation at the time of the transaction.
Part 5 | CONCLUSION
- Founders are in for the long haul, with a vision of scaling DPT into a global leader
- The CLA offers a clear and structured framework for exit, tailored to early-stage investors
- Reasonable base-case returns (8–15% IRR), with long-term upside potential of 2x to 5x
- Well-aligned with a €10M revenue / €14M+ valuation threshold by 2030
Raise summary
| Duration | 60 months |
| Interest rate | 8% |
| Reimbursement type | Bullet |
| Crowd investments | €22,000 |
| Committed by others | €772,000 |
| Amount raised | €794,000 |
| Minimum round | €50,000 |
| Maximum round | €1,250,000 |