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At the end of last year, Beyond Sports successfully closed its first crowdfunding round on the Spreds platform. Behind the scenes, however, development had already started in the summer of 2025. As a result, only a few months later, significant progress has already been made.
If you missed the details of the previous funding round, here is a short recap.
Beyond Sports is a company that aims to reinvent combat sports education by leveraging new technological possibilities in 3D and augmented reality. The popularity of combat sports is often limited by their complexity. More than 60 percent of beginners stop practicing within the first two years. The main reason is that most combat sports are highly complex, and the lack of visible progress in the early stages leads to demotivation.
Today, the methods available to learn techniques and strategies outside physical training are mostly limited to books and videos. And that is precisely the problem. Every movement involves important details across all limbs and body positioning. The limited information conveyed through photos or videos is incomplete and rarely tested.
Beyond the Mat approaches this differently.
At the center of the Beyond the Mat platform is an in house built tool that uses 3D and augmented reality to teach movements step by step. The system is inspired by language learning apps such as Duolingo, where information is not simply presented to the user, but every step is part of a learning test that builds knowledge progressively.
This technology makes Beyond the Mat the only true micro learning education platform for combat sports in the world. Using 3D and augmented reality as a medium also provides additional advantages. The app will launch immediately in all European languages, and AR technology enables impressive gamification features and rewards. Users can create their own character, and their growth in combat sports knowledge is visualized as a growing 3D tree, which can even be viewed in the real world through augmented reality.
Where does Beyond Sports stand today
The development of Beyond the Mat and the growth of the company are progressing faster and better than initially planned. The team has attracted top talent in app design and character design, both of which strongly influence how effectively knowledge is transmitted on the platform. A group of characters has been created to serve as educators for the various aspects of combat sports. This diverse cast was designed by a character artist who previously worked for Disney and Studio 100.
The most innovative part of the app, namely the tool that enables the creation of an endless number of interactive questions in 3D and AR, is now 100 percent complete. The full design of the application is finalized and the first version will be released within twelve weeks. The complete platform, including all additional components, will be fully ready by the end of summer 2026 at the latest.
This is Beyond the Mat!
Since the previous fundraising round, the Beyond the Mat platform has evolved from an idea and wireframe plan into a fully researched and finalized product design. All components are now defined and the core loop of the platform is fully developed.
Below is an overview of the main components.
1. The Core Loop
Every successful mobile product has a strong core feature that every user engages with.
For Beyond the Mat, this core consists of daily BJJ learning questions. The daily journey is visualized as a path where each tile represents a new group of questions.
Micro learning is delivered through 3D and AR visualizations, where the user is progressively tested and taught BJJ knowledge step by step.
Video footage of this part of the product can be seen in the Spreds video.
2. The Trainers
To optimally transmit combat sports knowledge, a range of characters has been created.
Each character focuses on specific aspects of combat sports and their ethnic backgrounds were deliberately chosen. All major regions of the world are represented, giving the product a strong international appeal.
3. Gamification and User Rewards
Almost everything in Beyond the Mat is linked to the unique user account.
Daily engagement is encouraged through gamification, and every effort is rewarded. Completing daily lessons, making no mistakes, attending physical training sessions. Beyond the Mat turns combat sports education into a game that positively stimulates the user’s dopamine system.
4. User Account and Friends
Each user can create their own character and has access to a dashboard that provides a clear overview of their progress in the sport. The character also appears during lessons, and user rewards such as badges become visible on the character’s BJJ equipment. A friends list allows users to add club teammates, unlocking additional rewards and motivating users to stay consistent with training.
5. Club Management Tools
Research among gym owners and coaches showed that Beyond the Mat could receive stronger support from clubs if it also provides value to them. Therefore the Beyond Sports team created an additional part of the platform that allows club owners and trainers to manage their clubs. Because the platform’s business model relies on revenue from daily users, these club management tools can be offered completely free of charge to gyms.
Compared with other apps aimed at practitioners of BJJ or other combat sports, it becomes clear that Beyond the Mat is miles ahead in terms of product design.
Not only is it the only platform offering structured micro learning, but all supporting features are also far more developed.
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €103,685 is available for the Tax Shelter benefit.
