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biaNergy is sector agnostic; where electricity is needed a role for biaNergy is secured. However, first customers are out of industries that demand easy, efficient wireless power solutions, and they are:
The proposed biaNergy technology has real potential on the market. Being a unique solution (protected by a patent application) and currently difficult to replicate (as of the secrecy policy), it will be offered directly to major solution & device builders, that have the tendency to collaborate with OTP’s when it concerns cutting edge technology and essential product features. The 3-stage marketing strategy is relevant and as first concrete steps are already been set to establish collaborations with technology partners and the SIG, it is also considered realistic."
Although our primary competitors will remain battery and cable, several strong players in wireless power transfer are also competing, however, each with different focuses—either targeting specific sectors, or operating at varying power ranges and loads (often lower), or relying on beam-forming technology that requires line-of-sight or they do lack the capacity to print the energy.
biaNergy versus Competing Technologies
Target Market
MRT-E Printable targets the emerging market of printed electronics and smart materials, enabling battery-free operation of ultra-thin embedded receivers in high-volume applications.
The technology is particularly valuable where large-scale deployment, cost sensitivity, and maintenance constraints make battery use impractical.
Focus markets with highest commercial potential:
Retail & Electronic Shelf Labels & Product Labels
Battery-free smart labels and in-store systems at scale across global retail networks.
Logistics & Smart Packaging
Wireless-powered tracking and monitoring of parcels, containers, and supply chains.
Healthcare & Medical Monitoring
Disposable sensors, medical patches, and hospital tracking systems, patient monitoring tags.
Consumer Apparel & Smart Textiles
Connected clothing labels and wearable textiles, neck labels with embedded sensing capabilities.
Industrial IoT & Asset Monitoring
Sensor labels for equipment tracking, predictive maintenance, and industrial operations.
However, first (staging-) customers are out of industries that demand easy, efficient wireless power solutions. biaNergy has already secured staging customers (worldwide leading device producers and distributors) from four sectors. Here is a sample of them:
Given the potential benefits of MRT-E, I would like to explore the possibility of conducting a pilot project to further evaluate its capabilities and performance. We can jointly build a reusable asset." AI & Robotics Prototyping Lead
— AWS Amazon
A courier car inside biaNergy transmitter functions as hub for energy and data harvesting for the parcel, handheld device and logistics cloud-system
Adoption Roadmap – Milestones
MRT-E Printable follows a staged commercialization path, starting in controlled environments and scaling into broad smart materials markets.
Phase 1 – Infrastructure Validation (2026–2027)
Deployment in retail stores and logistics warehouses (ESL, parcel labels, monitoring tags).
Focus: validate performance, scalability, and cost benefits in high-density, controlled environments.
Extension into smart packaging, industrial monitoring, and authentication labels.
Focus: integration into large-scale supply chains and first broader commercial adoption.
Phase 3 – Smart Materials & Wearables (2028–2030)
Integration into textiles, medical patches, and connected materials.
Focus: full deployment of battery-free printed electronics across consumer and industrial applications.
Business and Marketing Model
✅ Business Model is B2B with electrical/electronic OEMs companies pay a recurring licensing fee per year to implement biaNergy’s wireless power technology into their products.
✅ The MRT-E technology is integrated as a serial power source into the device or being printed by the OEMs (customers).
Although biaNergy is a technology designer and not a hardware producer, it follows the motto, “Seeing is believing” and has demonstrated its technology through sample use cases. In them is the MRT-E technology as receiver implemented. The transmitter is feeding the receivers with energy and devices are operating. Here are a few examples.
These devices as samples demonstrate successful integration of MRT-E energy and data receivers.
The next stage of the MRT-E technology is the Printable receiver technology to use by our OEM partners as shown here:
Printed Tags transferring data while harvesting the energy from the transmitter
Advantages for Customers
The MRT-E technology of biaNergy has been identified by several scientific institutions as unmatched and uniq. MRT-E brings many benefits and USP position to all sectors but especially staging customers. Customers of biaNergy are industries and not end-users. Some of the benefits biaNergy brings them are;
Cost Efficiency & Simplified Production – Minimizes logistics, and material costs by eliminating connectors and cables. Eliminates batteries, and charging ports, assembly complexity, and extensive labor, while accelerating production cycles.
Scalability Across Product Lines – A single wireless power solution adaptable to diverse product lines for maximum ROI (consumer electronics, IoT, automotive), reducing integration costs in different production lines..
Enhanced Product Reliability – Eliminates mechanical wear from charging ports, fuse-cuts at cable and battery interfaces, reducing failure rates, warranty claims, and long-term support costs.
Market Differentiation & Premium Positioning – Offers a strong USP with cutting-edge wireless power technology, attracting higher-margin customers and boosting brand value.
Sustainability & Supply Chain Resilience – Reduces e-waste by eliminating disposable batteries and decreases dependency on volatile battery and rare-earth metal markets, aligning with ESG goals and improving supply chain stability and positive branding.
Customer Loyalty & Future-Proofing – Creates seamless, always-powered ecosystems that enhance user experience, saves end-users money, by boosting device uptime and durability avoids enduring costs for battery change, fostering brand loyalty, while positioning the producer with a innovative image adopting next-gen technologies.
Innovation Leadership: Provides tangible and market-leading USPs to staging customers with cutting-edge wireless power solutions help them to market leading position with design flexibility and cost saving.
These unique advantages have already attracted as customers industry leaders— and with our continued innovation, many more are set to follow.
Printing a MRT-E receiver directly onto a tag
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €246,150 is available for the Tax Shelter benefit.
