The Focus Academy 1A

Equity
Hocus Focus by The Focus Academy: a rewarding Virtual Focus Coach, 24/7
€183,000
total amount raised
  • Backed by over 80 investors
  • Eligible for a tax reduction
This campaign ended

Financial plan


The financial plan (2018-2021) of The Focus Academy can be downloaded below.


The Focus Academy is a SaaS company (Software as a Service) with its Hocus Focus software. In contrast to the classic valuation rules of companies, SaaS companies are usually valued on growth and turnover (not on results). A standard SaaS rating is based on approximately 4.5 times the annual turnover.

If the bottom-up forecasts are achieved, we can assume a tenfold increase in valuation in about three years.

Revenue drivers


The revenue streams as represented in the financial plan are based on a bottom-up market approach and internationalization from 2020 onwards.



Break even volume


From June 2020, the monthly positive cash flow would systematically recoup the costs and investments made until then. A cumulative positive result is thus provided from May 2021.