Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene with the final Information Note, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
- The calendar, which lists all future races.
- The race page, which gives all the information for a race, including the results.
- The personal page that compiles the results of a runner and measures his progress.
- The ranking pages which compare the value of the trailrunners between them, even if they have never run on the same course.
- Paid advertisements and contests (equipment manufacturers, organizers)
- Sales of statistics and aggregated/anonymized data (resellers, equipment manufacturers)
- Services to race organizers (registration, online payment, timing, promotion)
- In the future: premium paid account for users
Moreover, there is no trailrunning federation, neither in Belgium, nor elsewhere. There is therefore no national or international ranking or list of competitions organised. It is therefore complicated to compare the runners among themselves.
We launched Betrail 2 years ago, limiting ourselves to Belgium as a proof-of-concept. We quickly became the trail reference in Belgium. betrail.run today is:
- 14,000 accounts
- 46,000 users/month
- 90.000 visits/month
- 145,000 indexed runners
- 4 employees
- Annual turnover 40.000€ (estimated 2018)
Based on this success and our acquired experience, our goal is to replicate it in France and Europe, which will allow us to reach sufficient size to make it a profitable business. Beyond that, the extension to the whole world and to other timed sports is obviously possible.
For the launch period in France, we are in contact with some members of the elite who have agreed to relay the launch in their networks, We will also promote on Facebook and groups active around the sport.
Betrail is today an activity that generates turnover in Belgium without any commercial effort. For France, we will contact our potential customers directly via telephone or in person in the professional fairs.