Jelloow 1A
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€32,500
total amount raised
- Eligible for a tax reduction
This campaign has been closed
A GROWING MARKET
The global Total Addressable Market (TAM) for marketing agencies is expected to reach 425,000+ in 2023 and grow by 3.6%. Jelloow focuses on the Belgian, Netherlands, and German markets, where over 70,000 marketing agencies are present and growing at a rate of 5%.
Jelloow targets startups and scale-ups in the 3 respectively countries, with an estimated 100,000+ new startups entering the market each year, growing by 18%.
Jelloow targets startups and scale-ups in the 3 respectively countries, with an estimated 100,000+ new startups entering the market each year, growing by 18%.
TODAY
The marketing industry is composed of three main actors: brands, marketing agencies, and end users. Brands have products but limited exposure, so they rely on marketing agencies to effectively communicate their messages to end users.
Unfortunately, many marketing agencies prioritize results over the messages they communicate, leading to weak engagement between brands and agencies.
On the other hand, end users are demanding a voice and want to be involved in the messaging process.
Competitors in the market focus on connecting brands with marketing agencies or freelancers but overlook the importance of relevant messaging. Here Jelloow competes against players such as Sortlist, Fiverr, Freelancers.com, and jellow.be
Unfortunately, many marketing agencies prioritize results over the messages they communicate, leading to weak engagement between brands and agencies.
On the other hand, end users are demanding a voice and want to be involved in the messaging process.
Competitors in the market focus on connecting brands with marketing agencies or freelancers but overlook the importance of relevant messaging. Here Jelloow competes against players such as Sortlist, Fiverr, Freelancers.com, and jellow.be
TOMORROW
Jelloow aims to differentiate itself by aggregating data from both brand and agency sides to make better matches and hold marketers accountable for their messaging. By positioning itself as a pioneer, Jelloow seeks to change the way marketing is done, building a data-driven platform for responsible growth.
Jelloow can facilitate better engagement between brands and marketing agencies. The platform allows marketing agencies to track and report on end user feedback, resulting in standardization of the marketing language. This can help brands communicate more relevant and impactful messages, such as sustainability and circular economy, leading to responsible growth.
Jelloow has the opportunity to establish a unique position in the market, as no other player is taking this approach.
Jelloow can facilitate better engagement between brands and marketing agencies. The platform allows marketing agencies to track and report on end user feedback, resulting in standardization of the marketing language. This can help brands communicate more relevant and impactful messages, such as sustainability and circular economy, leading to responsible growth.
Jelloow has the opportunity to establish a unique position in the market, as no other player is taking this approach.
ROUTE TO MARKET
A successful marketing plan for Jelloow requires multiple growth strategies, including:
- Content Marketing & Repurposing: By creating and sharing relevant articles, videos, podcasts, and other media, Jelloow aims to attract, engage, and retain its target audience (brands in Belgium, the Netherlands, and Germany). This establishes expertise, promotes brand awareness, and keeps Jelloow top of mind. Repurposing content expands its reach, as it transforms existing content into a new format (e.g. turning a blog post into an infographic). With two content writers and a design person, Jelloow can efficiently reach a new audience.
- Strategic Partnerships: Jelloow partners with accelerators and investors, like Ottoman, Fidelco, OPN, KBC Start-it, Gan, and Newchip, to achieve mutually beneficial results. Both investors and accelerators want their brands to succeed, so Jelloow benefits from increased brand awareness and engagement.
- Social Community Engagement: Jelloow builds and tracks engagement on multiple social media channels, including LinkedIn, Facebook, Slack, and Discord. A paid media strategy will promote Jelloow's service once launched, to reach a specific audience and increase traffic to the website.
- Events and Fairs: Jelloow attends impactful events in Belgium, the Netherlands, and Germany, such as Bits & Pretzels in Germany and Impactful Days in Belgium.