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What is augmented reality?
To understand the value of augmented reality, a technical perspective is needed. Augmented reality, or AR, is a medium. Mediums are things we create to do mass communication. Written text is a medium, images are a medium and video is a medium. Each new medium that offers better use-cases, eventually surpasses its predecessors in value. And so will be the case with augmented reality.
As AR can do everything other mediums can, AND can do countless things no other medium can. AR is digital content that exists in the physical world. Content that can be anything and is interactive in very natural ways. Jamie Oliver in your kitchen helping you cook, a new car by your favourite brand being parked on your driveway, a sports quiz floating above a soccer field entertaining soccer fans during half-time. Anything is possible.
The idea behind Tropos AR
Everyone knows augmented reality is the next big thing. Apple has laid out it’s plans for AR, Alphabet (Google) is making an AR operating system and Samsung, Meta and many others are all on the path to consumer AR glasses. Eventually, it will become the dominant medium in which we all communicate digitally. Within the gradual growth of the AR glasses industry, lies the opportunity on which Tropos AR is built. As that new hardware market needs an on-ramp coming from the current market. That current market being: the mobile phone. Great AR on mobile phones is the key to becoming a leader in world of AR glasses. That is the vision on which Tropos AR was built.
The goal of Tropos AR was simple yet challenging: Can we create a building block of augmented reality middleware, that allows other companies to use the AR medium at less than 20% of the current industry cost? And at the same time, bring those AR experiences to the market in 1/4th of the industry standard time? The product that allows them to do so, is called the Tropos AR SDK. And SDK is a piece of software that can be added to existing software, giving that existing software new functionalities.
The Tropos AR SDK is an all-in-one tool that can be implemented into any existing mobile app, in less than two days. It allows companies to ONLY worry about the actual AR experiences they want to bring to the world. And for the first time ever, they can start communicating through the AR medium, as frequent as they use video. The Tropos AR SDK was built in Unity, the world's largest multi-purpose graphics engine, and official partner of Apple's AR device, the VisionPro. Choosing this technology means over 1.5 million companies are skilled at creating AR content. And from that starting point, Tropos AR will grow alongside of them, into the market of augmented reality glasses.
How Tropos AR makes money
The Tropos AR SDK is a Saas, driven by a simple business model. A business model that is a mix of an internet hosting company and advertisement networks like Google, Meta and others. In short, every time the Tropos AR technology shows AR to a consumer, the company makes money. Equally important is this: every company that used the Tropos AR SDK is free to monetise the AR content they bring to their users. Fan engagement can be mixed with commercial content, online press can be supercharged with AR ads that blow peoples minds and users can be motivated to visit physical locations by rewarding them with cool AR rewards. The AR medium has countless ways to become a new revenue stream or save companies money.
For more info on our product, please visit the company's website: www.tropos.ar
So... what is the magic?
Deployed, traction & profitable
Next step: worldwide scaling
With the main product being completed, and healthy revenue from AR content creation, Tropos AR wants to expand internationally. The company is raising €575.000, of which the first €226.000 is still eligible for Tax Shelter in this offer. With that funding, the company wants to reach the following goals:
GDPR preparation. 8,5%