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Balao Circular Wear 1A
We give waste from the sports world a new lease of life by creating unique sneakers, full of emotion and history.
Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on their online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene in determining the final terms of the investment, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
Giving sport a second life
BALAO designs premium sneakers made from sports waste such as used soccer balls, tennis balls, and recycled tires.
Designed in Belgium and produced in Portugal, BALAO sneakers are made from 90% recycled and bio-based materials, combining style, sustainability, and authenticity.
The company proves that it is possible to uphold your values without sacrificing elegance. Each pair embodies a powerful message: sports leave a mark, and BALAO gives them a second life.
The mission?
BALAO champions a powerful vision: that of desirable, responsible, and meaningful fashion.
The brand doesn't just produce shoes; it reinvents the way sport, fashion, and sustainability intertwine.
"Sport doesn't stop when the final whistle blows. With BALAO, it lives on at your feet."
1) The issue: the hidden footprint of sport
Sport evokes universal emotions, but it also generates silent pollution that is still largely ignored.
Every year:
40 million soccer balls are produced worldwide
125 million tennis balls are thrown away (taking up to 400 years to decompose)
1 billion used tires are discarded, 97% of which end up in landfills
24 billion pairs of sneakers are produced, 90% of which end up in landfills, mainly in Asia
Faced with this situation, no fashion brand had yet taken up the challenge of transforming sports waste into circular, high-end footwear.
BALAO is changing the game.
2) The solution: circular sneakers with a real impact
Each pair of BALAO sneakers is the result of a concrete and virtuous transformation: turning sports waste into a stylish and sustainable product without compromising on quality or aesthetics.
Made in Portugal, BALAO sneakers use up to 90% recycled and bio-based materials, sourced exclusively from Europe.
The materials used:
Used soccer balls, tennis balls, or recycled tires → incorporated into the outsoles
Vegan apple leather → made from apple waste for the upper part of the shoe
Corn fibers and recycled plastic bottles → used for the lining and laces
BALAO's commitments:
100% vegan
100% made in Europe
0% greenwashing
Each model tells an authentic story: that of a ball, a match, or a race track, becoming a symbolic piece that combines sport, design, and environmental impact.
3) Key achievements
BALAO quickly demonstrated the relevance of its model and the strength of its positioning in the sustainable fashion market.
Traction & sales
Over 500 pairs sold
€65,000 in revenue
Presence in five physical retail outlets, including Maniet Luxus and Yuman Village
4) Partnerships & collaborations
BALAO has already signed agreements with several prestigious B2B players, including professional sports clubs and renowned partners:
Standard de Liège (a collection that sold out in just 50 minutes)
Union Saint-Gilloise
RAAL La Louvière
Spa-Francorchamps Circuit
These collaborations have led to the creation of customized sneakers made from their own sports waste: a first in Europe.
5) Media recognition
BALAO has been featured in numerous national media outlets: RTBF, LN24, Trends Tendance, La Libre Belgique, L’Avenir, and L’Écho, confirming the brand's growing visibility.
6) Ambition
BALAO aims to become the European leader in circular sneakers, combining innovation, creativity, and measurable environmental impact.
Growth roadmap:
2025 → Market consolidation in Belgium and Luxembourg
2026 → Launch of new collections from other sports (tennis and motorsports)
2027 → Expansion into France, the Netherlands, and Germany
2030 → Positioning as the European benchmark for circular fashion inspired by sports
The BALAO model is scalable and sustainable:
Each sport → a new material → a new collection → a new impact.
Goal: to achieve 1% of the European sustainable sneaker market by 2030.
7) Why is BALAO seeking funding?
BALAO raises €570,000 to accelerate its growth and strengthen its leadership in the European circular sneaker market.
The objective is clear: to scale up an already proven model while consolidating its commercial, logistical, and product foundations.
Breakdown of fund usage:
35% – Production & R&D
→ Development of new collections (tennis, padel, tires) and material innovation.
30% – Marketing & Communication
→ Acceleration of e-commerce, customer acquisition, and international storytelling.
25% – Recruitment & Logistics
→ Strengthening the team, optimizing the supply chain.
10% – Expansion & Market Preparation
→ Cross-border sales testing and preparation for entry into the French, Dutch, and German markets.
Objective: accelerate development, validate the model on a large scale, and lay the foundations for a strong European circular brand.
Kick your habits with A.I.: Authentic Impact.
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €218,000 is available for the Tax Shelter benefit.
