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Balao Circular Wear 1A
We give waste from the sports world a new lease of life by creating unique sneakers, full of emotion and history.
Key Investment Information Sheet
Terms & Conditions
€30,000
total amount raised in round
120%
- Eligible for a tax reduction
BALAO has already proven the viability of its model and the growing demand for premium circular sneakers.
With more than 500 pairs sold, €65,000 in revenue, and prestigious B2B partnerships, the brand has a solid foundation on which to accelerate its growth.
Profitable and scalable business model
With more than 500 pairs sold, €65,000 in revenue, and prestigious B2B partnerships, the brand has a solid foundation on which to accelerate its growth.
Profitable and scalable business model
BALAO combines several complementary channels:
- E-commerce (B2C): direct sales with a gross margin of ~46%, thanks to strong storytelling and a loyal customer base.
- B2B sports clubs & companies: volume sales with customized sneakers, a circular model with high added value (Standard de Liège, RAAL, Spa-Francorchamps, Habay-La-Neuve, etc.). .
- Selective retail: presence in premium stores such as Maniet Luxus and Yuman Village, reinforcing brand awareness and high-end positioning.
- Corporate collaborations: partnerships with brands and events that share the same values of sustainability.
This hybrid model allows BALAO to balance growth, margins, and recurring revenue while maintaining a strong identity.
Why is BALAO seeking funding?
BALAO is raising €570,000 to accelerate its growth and strengthen its leadership in the European circular sneaker market.
The objective is clear: to scale an already validated model while consolidating its commercial, logistical, and product foundations.
Breakdown of fund usage:
35% – Production & R&D
→ Development of new collections (tennis, padel, tires) and material innovation.
30% – Marketing & Communication
→ Acceleration of e-commerce, customer acquisition, and international storytelling.
25% – Recruitment & Logistics
→ Strengthening the team, optimizing the supply chain.
10% – Expansion & Market Preparation
→ Cross-border sales testing and preparation for entry into the French, Dutch, and German markets.
Objective: accelerate development, validate the model on a large scale, and lay the foundations for a strong European circular brand.
5-Year Vision & Objectives (2025–2030)
BALAO aims for sustainable and progressive growth, supported by targeted investments in production, digital marketing, and geographic expansion.
Phase 1 (2025–2026) — Validation & Local Expansion
Market consolidation in Belgium & Luxembourg.
Launch of new ranges made from waste from other sports (tennis, padel, automotive).
Target: 1,000 pairs sold by the end of 2026
Target revenue: €250,000
Phase 2 (2027–2028) — European expansion
Rollout in France, the Netherlands, and Germany
Increase in production capacity with our Portuguese partner
Development of the retail network and international B2B
Target: 5,000 pairs/year
Target revenue: €2 million
Phase 3 (2029–2030) — Leadership & profitability
Strengthening brand awareness on a European scale
Launch of new iconic collaborations (major clubs, sporting events, automotive brands, etc.)
Profitability achieved by 2029.
2035 target: €12.5 million in revenue and 1% of the European sustainable sneaker market
Business strategy
To achieve these objectives, BALAO relies on:
- Emotional storytelling focused on sports, upcycling, and real impact.
- A powerful digital presence (Meta, Google Ads, sports ambassadors, email).
- Exclusive collaborations with committed clubs, brands, and events.
- Continuous product improvement through R&D and customer feedback.
- A traceable and transparent circular model, guaranteeing sustainable and credible differentiation.
Overall objective: to make BALAO the European benchmark for circular sneakers by 2035, combining performance, style, and impact.
TAX SHELTER 45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…A remaining amount of €220,000 is available for the Tax Shelter benefit.
Raise summary
| Crowd investments | €30,000 |
| Committed by others | €0 |
| Amount raised | €30,000 |
| Minimum round | €25,000 |
| Maximum round | €420,000 |
| Shares in the company (total round) | 16.667% |
| Pre-money valuation | €2,100,000 |
| Post-money valuation min. | €2,125,000 |
| Post-money valuation max. | €2,520,000 |