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Heupco 1A
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Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on their online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene in determining the final terms of the investment, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
HEUPCO was incorporated in May 2024 to acquire the business assets of Cutshop Mons, a retail brand located in Mons and already well known to the directors.
Throughout the campaign and presentation, we highlight the brand’s economic growth potential, but it is the company that owns the business and holds the rights to its name that is raising funds.
The Context
Cutshop Mons, opened in 2018, is reinventing the neighborhood business: a high-end barbershop, a cozy bar serving local beers, and a versatile venue for events—concerts, DJ sets, improv shows, and performances by local artists.
More than just a barbershop, it’s a living, breathing space where people from all walks of life come together: the dad who brings his kids to play a board game before getting a haircut, friends sharing a cold beer before their appointments, and culture enthusiasts coming for a night out.
This diversity attracts new customers while bringing the city to life in a unique and welcoming way.
The Takeover
Since the takeover of Cutshop in May 2024, management has embarked on a clear and measurable transformation to revitalize the business and attract new customers.
Refreshed visual identity:
A complete redesign of marketing materials to establish a modern and consistent brand image across all channels.
Increase in customer traffic:
The increase in the number of posts on various social media platforms, the organization of in-house events, and our participation in various regional events have helped attract new customers.
Occupancy increased from 70% to 94% per hairdresser after reopening, with over 1,500 new customers acquired.
Enhanced offering:
Expanded services—beyond haircuts and beard trims—now include specialized rituals and treatments for a premium customer experience.
Expanding staff and hours:
Hiring an additional stylist to meet demand, extending operating hours from 5 to 6 days a week, with hours from 8 a.m. to 6 p.m. on certain days. Extended hours are planned once a new staff member is hired.
Expected outcome:
A visible move upmarket, increased foot traffic, and an operational structure aligned with growth.
An immersive and Instagram-worthy concept
Vision:
To become the go-to destination for men’s wellness by making Cutshop much more than just a salon: a hybrid concept blending hair styling, a bar, events, and cultural experiences to create a lifestyle destination.
The Space:
To become the go-to destination for men’s wellness by making Cutshop much more than just a salon: a hybrid concept blending hair styling, a bar, events, and cultural experiences to create a lifestyle destination.
The Space:
- A blend of experiences: premium hair styling and grooming + a welcoming bar + event programming (music sessions, improv, stand-up comedy, workshops).
- Immersive experience: regular themed set designs, a carefully curated customer journey (welcome, rituals, sound and visual ambiance), and bespoke services to extend the experience.
- Instagrammable spots: signature photo backdrops, themed corners, and carefully designed lighting to encourage social sharing and boost organic visibility.
- Cultural and social destination: a cultural program that attracts communities (artisans, DJs, creators), transforming Cutshop into a place for meeting, inspiration, and discovery.
- Commercial added value: increased time spent in-store, sales of exclusive products, and customer loyalty through memorable experiences.
Expected impact:
Strong differentiation from the competition, increased customer traffic and social media engagement, monetization through events and products, and positioning of Cutshop as an essential lifestyle destination.
Clear USP:
“A haircut as an excuse to share” shifts the value from the product (the haircut) to the social experience.
- Why it’s strategic: we transform a functional need (getting a haircut) into an emotional need (treating yourself to a social break).
- Response to trends: creates an authentic “third place” in the face of urban loneliness—a place where people come to connect, not to be alone in front of a mirror.
- Competitive advantage: humanizes the concept in contrast to fast-food chains where barbers become entertainers and bartenders become confidants.
- Event consistency: DJ sets, improv performances, and parties become the natural extension of the haircut—the event isn’t a bonus; it’s the logical next step.
Your support, our mission
Supporting Cutshop’s growth helps us move a step closer to our long-term vision: to become the leader in the men’s wellness sector in the Benelux. That’s why this fundraising effort is so important to us.
First and foremost, it will allow us to open two new locations in cities similar to Mons and provide new customers with the full experience.
Next, we are launching the key phase of our concept’s rollout: the franchise system. Adopting a franchise system for a hybrid concept like Cutshop (Barbershop / Bar / Events) is particularly strategic. This model allows us to transform a local “lifestyle” concept into a leading national or international brand.
First and foremost, it will allow us to open two new locations in cities similar to Mons and provide new customers with the full experience.
Next, we are launching the key phase of our concept’s rollout: the franchise system. Adopting a franchise system for a hybrid concept like Cutshop (Barbershop / Bar / Events) is particularly strategic. This model allows us to transform a local “lifestyle” concept into a leading national or international brand.
Raise summary
| Duration | 24 months |
| Interest rate | 6% |
| Reimbursement frequency | Quarterly |
| Reimbursement type | Bullet |
| Crowd investments | €0 |
| Committed by others | €0 |
| Amount raised | €0 |
| Minimum round | €25,000 |
| Maximum round | €400,000 |