Direct subscriptions are planned at approximately €25 realised revenue per active month for the standard offer and €30 for premium coaching. The principal B2B2C benchmark is €24 per contracted partner-funded licence per year; an alternative partner-promoted runner-paid offer is modelled at about €5 per month. The cash plan is driven mainly by partner-funded licences at scale, not by the smaller B2C subscriber base.

Management forecasts customer revenue of approximately €7,500 in 2026, €586,000 in 2027 and €1.56 million in 2028, with the increase expected mainly from B2B2C distribution.

 

Estimated cash-flow break-even is around 550 direct subscribers plus 34,000 partner-funded licences. The January 2028 cash plan assumes 50,000 partner-funded licences. These are management forecasts, not contracted revenues, and depend on partner agreements, implementation, retention, and execution. 

 

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