Market Survey

IMMO IQ spent a lot of time getting to know its customers with a market survey

• Need help with both marketing and legal aspects
• Willing to pay up to €2,500 on average
• No or little repeat purchases
• Large word of mouth impact

• Easy to find
• Manage 5-10 sales per year
• Already have in-house personnel to carry out all the tasks

• Easy to find
• Already have in-house personnel to carry out all the tasks

• Hard to find
• Easy to convince of IMMO IQ's offering
• Mainly interested in marketing services

Packages were then customized to the needs of the customers

Belgium and surrounding countries have ample market potential

• 40 - 60% sell with real estate agent
• France, Germany, Italy and Spain offer strong growth potential (>400.000 transactions per country per year)
• Mature markets (e.g. Netherlands and Canada) show market share of 3 - 5% is feasible

There are no dominant digital real estate advisers in Belgium yet

• First and largest player in Belgium which has sold a couple of hundreds properties in Belgium already
• Only active in Wallonia, has difficulties entering the Flemish market

• Largest competitor in Flanders which has sold a few dozen properties
• Service offering is unclear and only covers digital marketing of real estate properties

• Mainly focused on building an individual website for each house

Conclusion

• Only a handful of digibrokers are active in Belgium right now
• None of the competitors has the "one-stop-shop" offering IMMO IQ has
• Other players are still small, seem unprofessional or use ineffficient real estate marketing campaigns
• Number of competitors is clearly increasing
• Traditional real estate brokers and software developers most important competitors in the long run