MyGrid 1A

Unlocking the Potential of Energy for All
total amount raised
  • Backed by over 60 investors
  • Eligible for a tax reduction
This campaign has been closed

Unlocking €267 billion in Residential Energy

As Europe strives to achieve climate neutrality by 2050, the energy system will undergo significant changes, alternative low-emission solutions such as batteries must replace fossil fuel imports and backup gas generation.

Energy storage needs to become a political priority alongside renewables, without a parallel storage strategy and scaling up of market-ready energy storage technologies, otherwise the EU will be unable to achieve a net-zero power system.
— European Association for Storage of Energy

TAM | Total Addressable Market
As part of the ambitious Green Deal established by the European Union, this means that each of the 200 million households spread across Europe will have to actively participate in this transition, with a market potential estimated at as much as €267 billion.

SAM | Serviceable Addressable Market
Currently, there are around 92.6 million (46.3%) European households living in apartments and urban dwellings, out of a total of 200 million. These residences face challenges in actively participating in the energy transition. This market segment holds significant value, estimated at €123 billion.

SOM | Serviceable Obtainable Market
In Belgium, approximately 22.3% (equivalent to 2.4 million people) of the population resides in flats (Eurostat 2021), and in the Netherlands, this figure stands at 17.5% (equivalent to 3 million people). The Serviceable Obtainable Market is valued at 7.2 billion.

Anticipated Growth

As reported by Solar Power Europe and the European Association of Energy Storage, the residential energy storage market is poised for robust expansion in the coming years, driven by increasing demand for energy independence and grid resilience among homeowners. Factors such as declining costs, technological advancements, and supportive government policies are expected to fuel the continuous growth, with associated growth rates consistently above 20%.

Annual battery residential energy storage will grow by 10x between 2022 and 2030, according to research firm Rystad Energy. Rystad expects growth by an average CAGR of 33% between 2022 and 2030.
— Rystad Energy

Market Drivers


Digitalization and the rise of smart home devices, smart meters, and energy management systems (EMS) are fueling the growth of the energy storage market. These advancements enable consumers to optimize energy usage, utilities to balance supply and demand, and improve grid reliability. By leveraging real-time data and analytics, energy storage systems can be efficiently managed, maximizing their effectiveness and supporting the transition towards a sustainable energy future.


Electrification is revolutionizing sectors like transportation, industries, and residential applications, driving a shift towards sustainable energy utilization. Electric vehicles, electric-powered machinery, and renewable energy integration are key elements of this transformative trend, promoting reduced emissions and improved energy efficiency for a cleaner future.

Climate Change

Electrical storage systems help combat climate change by solving the intermittency problem of renewable energy sources. By storing excess energy and releasing it during low generation periods, they ensure a consistent and reliable supply of clean power. This accelerates the transition to a low-carbon economy, improves grid stability, and supports the decarbonization of transportation and heating sectors.

Competition Analysis

ModuleOne offers a smart alternative to traditional home batteries and specifically targets households with special energy transition challenges with its unique features:

  • Hassle-free plug-and-play feature
  • Low-barrier solution for minimizing installation costs and avoiding re-certification fees
  • Flexibility by easy relocation when moving homes
  • USB C ports and AC outlet for charging multiple devices and running small appliances
  • Iconic award-winning design that seamlessly integrates into any living room
  • Suitable for households with limited space, such as apartments
  • Enables participation in the energy transition without compromising home aesthetics

Overall, ModuleOne's plug-and-play convenience, portability, and iconic design make it a versatile and attractive solution for individuals and families looking to gain more control over their energy consumption while reducing their carbon footprint.