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total amount raised
  • Eligible for a tax reduction
Do you want to be part of this project? Below are the facts:

The organizations below have analyzed the business and financial plan and approved it unanimously. Consequently, 62% of the capital has already been raised - subject to conditions - and will be released once the Spreds financing round has been completed.

  • Participation Company Flanders (PMV starter loan)
  • Fortis (banking partner)
  • Credion (financing mix
  • The Harbour (valuation)
  • DNF Belgium (accountant)
  • Monard Law (legal)
  • Finvision (company auditor)
  • Devialet (main supplier)


Once the store opens, there are two fundamental pillars for further growth:
What is the reach of the website and store and what is the conversion of visitors.

To optimize the reach, online marketing campaigns will take place and the organization of physical events linked to physical audio experience in the store. Think live music artists, podcasts, game events.


Example case: if 30 people visit the store per week and 5 buy, this is a conversion of 16%. The average conversion in physical stores balances between 20% - 40%.

 1. HIFILORD will be break-even with a conversion of only 10%. This is due to the fact that no additional sales staff is required, and all information can be found online.

 2. HIFILORD will be profitable with a conversion rate of only 13%. The target goal is at least 5 sales per week or a conversion of 16%, online and offline combined.


Bonus: a lot of attention was paid to digital orientation and a web-store that has already international interest. HIFILORD receives requests from customers, for example, Portugal and Italy for certain exclusive products. The possibility will be considered to further expand the online reach abroad after opening the physical store, which will enable further growth to be achieved without making a new big investment.

After 6 months HIFILORD will be profitable with a gross margin above EUR 10.000

The total financing mix of HIFILORD amounts to EUR 200,000 and will be spent in a well-considered manner as follows.

  • 30% Demo Products | €60,000
  • 25% Store Furnishings | €50,000
  • 10% Marketing | €20,000
  • 10% Other | €20,000
  • 18% Cash Reserve | €35,000
  • 7% Founder Contribution (in kind) | €15,000

Financially, HIFILORD has already raised the following financing under strict conditions
and will be released after a successful Spreds Campaign:

  • EUR 60.000 Participation Society Flanders (PMV)
  • EUR 25.000 Banking Partner 
  • EUR 25.000 Co-Investor
  • EUR 15.000 Founder Contribution

Total amount raised (4/01/2024)
  • EUR 125.000

Looking for amount to raise via Spreds
  • EUR 75.000


Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €52,000 is available for the Tax Shelter benefit.

Fact sheet

Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
Emits less than 3.7 t of CO2 per year, per employee
Raised €10,000 during a private phase
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Considered “compliant” on the assessment tool of Tapio
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover

Raise summary

Crowd investments €48,000
Committed by others €0
Amount raised €48,000
Minimum round €25,000
Maximum round €125,000
Shares in the company (total round) 29.412%
Pre-money valuation €300,000
Post-money valuation min. €325,000
Post-money valuation max. €425,000