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Wassepoester | Laundrillon 1A

total amount raised
11 days
  • Backed by over 80 investors
  • Eligible for a tax reduction


Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene with the final Information Note, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).

How we ended up buying a Laundromat in Borgerhout...

Whilst looking for a real estate investment, my wife and I came across a pretty cheap retail store located in Borgerhout. After a first visit we noticed the store was an automatic Laundromat which was ceasing its activities. The owner of the premises asked for a low price for the property because of the “difficulty” in disarming the laundromat. Removing 14 heavy washers & dryers wasn’t exactly every real-estate buyer’s dream. In the end, my wife and I ended up buying the Laundromat business and not the property itself. Wassepoester - Laundrillon was born!

Our first Laundromat in Borgerhout

Laundromats? Seriously...?!

Being active in B2B services & software for over 15 years, the love for laundromats has grown because of the simplicity of the business model and the old-fashioned characteristics of the sector. Lots of laundromat owners manage their business in a very old-school way which leaves lots of room for improvement. By applying contemporary technologies and marketing techniques, current laundromats can easily be increased in revenue and margins when managed correctly.

Building a scalable best practice...

During a period of 12 months, we developed several proven sales & operational best-practices which resulted in a greater revenue (64,46%) and margins (101,28%). Our main goal was to apply & test the different ideas and validate them with measurable results. Afterwards, the most impactful techniques can be applied on new laundromats in order to increase the overall return on investment.

A more detailed list of all best practices can be found in our business plan below, but we listed the 3 most popular ones based on their impact.

  • Local search engine advertising
There is a group of people who are looking for a laundromat because they just moved to the neighborhood, they have a quite large amount of blankets to wash who don’t fit in their current machine or they are in the city for a limited time. A great majority of people starts looking on Google Maps to find the nearest laundromat. Making sure the laundromat appears in the top results is an important part of the laundromat’s marketing plan. Local advertising on Google maps is quite cheap so this is a continuous budget that is spend. 

Example of a Google Maps Advertising Campaign

  • Promotions for new & existing customers

Promotions are an interesting way to attract more traffic to your laundromat and they can be split-up into different categories depending on the target group: bring a friend for free, free services in exchange for reviews, seasonal promotions, first time free, distribute local coupons,... All of them have a positive impact on revenue and loyalty

Example of a promotion

  • Industrial Sensors

Each machine in the laundromat will have a sensor attached to measure temperature, vibration, electrical power,… These sensors will allow us to measure the usage of the machines, detect technical failures early and support customers in a more effective way. All sensors are connected wirelessly to local router that sends all data to a central database and can be consulted on a real-time dashboard. This, rather cheap, technology allows you to measure impact of promotions and offer pro-active customer service.

Our goal is to increase our network of Laundromats in order to apply our best practices and reach important economies of scale.

Download WASSEPOESTER Business Plan V 1 4 231004.pdf 2.89 MB


Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €294,000 is available for the Tax Shelter benefit.

Fact sheet

Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
Raised €10,000 during a private phase
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover

Raise summary

Crowd investments €206,500
Committed by others €150,000
Amount raised €356,500
Minimum round €175,000
Maximum round €650,000
Shares in the company (total round) 46.429%
Pre-money valuation €750,000
Post-money valuation min. €925,000
Post-money valuation max. €1,400,000