Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene with the final Information Note, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
How we ended up buying a Laundromat in Borgerhout...
Whilst looking for a real estate investment, my wife and I came across a pretty cheap retail store located in Borgerhout. After a first visit we noticed the store was an automatic Laundromat which was ceasing its activities. The owner of the premises asked for a low price for the property because of the “difficulty” in disarming the laundromat. Removing 14 heavy washers & dryers wasn’t exactly every real-estate buyer’s dream. In the end, my wife and I ended up buying the Laundromat business and not the property itself. Wassepoester - Laundrillon was born!
Building a scalable best practice...
During a period of 12 months, we developed several proven sales & operational best-practices which resulted in a greater revenue (64,46%) and margins (101,28%). Our main goal was to apply & test the different ideas and validate them with measurable results. Afterwards, the most impactful techniques can be applied on new laundromats in order to increase the overall return on investment.
A more detailed list of all best practices can be found in our business plan below, but we listed the 3 most popular ones based on their impact.
- Local search engine advertising
There is a group of people who are looking for a laundromat because they just moved to the neighborhood, they have a quite large amount of blankets to wash who don’t fit in their current machine or they are in the city for a limited time. A great majority of people starts looking on Google Maps to find the nearest laundromat. Making sure the laundromat appears in the top results is an important part of the laundromat’s marketing plan. Local advertising on Google maps is quite cheap so this is a continuous budget that is spend.
- Promotions for new & existing customers
Promotions are an interesting way to attract more traffic to your laundromat and they can be split-up into different categories depending on the target group: bring a friend for free, free services in exchange for reviews, seasonal promotions, first time free, distribute local coupons,... All of them have a positive impact on revenue and loyalty
- Industrial Sensors
Each machine in the laundromat will have a sensor attached to measure temperature, vibration, electrical power,… These sensors will allow us to measure the usage of the machines, detect technical failures early and support customers in a more effective way. All sensors are connected wirelessly to local router that sends all data to a central database and can be consulted on a real-time dashboard. This, rather cheap, technology allows you to measure impact of promotions and offer pro-active customer service.
DOWNLOAD OUR BUSINESS PLAN:
TAX SHELTER 45%Investments in this company benefit from a 45% personal income tax reduction. Read more…
|Advised by a professional start-up advisor|
|Valuation is set by the co-investor or incubator|
|Co-investor or incubator will be members or observers to the board|
|At the closing, an incubator, accelerator, or studio will have shares|
|At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares|
|Raised €10,000 during a private phase|
|At the closing, a professional co-investor will have invested at least €25,000|
|Prior fundraising in equity or convertible loan with 10 or more investors|
|Minimum 2 active entrepreneurs|
|Valuation set by an organisation specialized in valuations of comparable size|
|Valuation is less than €1 million or 10x last year’s turnover|
|Committed by others||€150,000|
|Shares in the company (total round)||46.429%|
|Post-money valuation min.||€925,000|
|Post-money valuation max.||€1,400,000|