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AxonJay 1A

Unlocking The Potential of AI for Every Business in The World
Key Investment Information Sheet Terms & Conditions
total amount raised
  • Eligible for a tax reduction
AxonJay's apps/products for each vertical are brought to customers by small, agile and specialised go-to-market teams.

AxonJay's sales strategy for the AI-Custom assistant:
  • Bespoke application development in real time
  • Harness the power of our Self-Machine-Learning Platform™
  • Application of our Data-Peeling™ technique
  • Application of our unique feedback mechanism to counter data drift & model drift
  • 150+ signals to choose from
  • Pricing strategy: project based, but economical thanks to our Self-Machine-Learning Platform™
  • The cure for data drift & model drift

AxonJay's sales strategy for the AI-HR assistant:
  • Pilot Belgian Recruitment & Placement companies
  • Use of Call Center to book meetings and presentation
  • Target: 20 Customers (Early Adopters) (done)
  • Social Media campaign + SEO to generate leads
  • Next step roll out in 2 new countries: UK and France
  • Continue using Call Center for additional lead generation
  • Hiring 1-3 new Sales
  • Sales target: 50-100 new Customers/country
  • Pricing strategy 2023: EUR 199/month/user (Early Adopters)
  • Pricing strategy 2024: EUR 499/month/user

AxonJay's sales strategy for the AI-Private Fund assistant:
  • AxonJay detects 20% more Private Funds than the competition, globally & in real time
  • Real time update of data
  • Expect to be an attractive number 3 in the market
  • Price strategy: attractive price during the first 6 months
  • Test and evaluate of our solution at 4% of the family investment market in Benelux
  • Target 20 customers for Early Adopters
  • Pricing strategy 2023: EUR 199/month/user (Early Adopters)
  • Pricing strategy 2024: EUR 499/month/user

AxonJay's sales strategy for the AI-Sustainability assistant:
  • Pilot with Belgian Circular Economy companies
  • AxonJay detects which companies are going to lay-off people
  • They increase the number of leads for retrieving IT assets with 150%

AxonJay's valuation timeline.


Investments in this company benefit from a 25% personal income tax reduction. Read more…
A remaining amount of €728,000 is available for the Tax Shelter benefit.

Fact sheet

Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
Raised €10,000 during a private phase
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover

Raise summary

Crowd investments €23,000
Committed by others €0
Amount raised €23,000
Minimum round €25,000
Maximum round €1,000,000
Shares in the company (total round) 4.762%
Pre-money valuation €20,000,000
Post-money valuation min. €20,025,000
Post-money valuation max. €21,000,000