Investing carries serious risks, including partial or total loss of capital. Please read the Key Investment Information Sheet and the Risk factors and login before investing.
Essence of Life 1A
The only Belgian specialist of phytotherapy and aromatherapy for pets and horses
Key Investment Information Sheet
Terms & Conditions
Essence of Life: A Difference that Makes Sense
In a market where pet care products are proliferating, Essence of Life stands out for its unique approach, combining innovation, naturalness and ethical commitment.
Unique expertise in phytotherapy and aromatherapy
Unlike many players in the sector, Essence of Life develops its formulas in collaboration with experts in veterinary phytotherapy and aromatherapy. Each product is designed to offer an optimal balance between efficacy and safety, while respecting the physiology of animals.
A presence in several specialized markets
Essence of Life operates in several distinct market segments, making it difficult to assess by conventional standards. Its product range is aimed at three specific sectors:
- The veterinary sector: natural solutions to complement conventional treatments
- The equine sector: care adapted to the needs of demanding horses and riders
- The small animal sector: dogs, cats and other companions, with respectful and effective products
This diversity enables us to reach a wide range of customers, while guaranteeing formulations adapted to each type of animal.
.png?locale=en)
Handcrafted and 100% mastered
Where some competitors outsource production, Essence of Life controls the entire process:
- Formulated in a specialized laboratory
- Local, artisanal production in Wallonia
- Total control of quality and traceability
This independence guarantees safe products, with no compromise on ingredients or efficacy.
Clean, transparent composition
Many pet care products contain harsh chemicals, artificial fragrances or synthetic preservatives. At Essence of Life, we choose :
🌿 100% natural ingredients and carefully selected plant-based active ingredients.
🚫 No controversial substances (parabens, silicones, mineral oils...)
🐾 Formulas that respect animal welfare and the environment
🌿 100% natural ingredients and carefully selected plant-based active ingredients.
🚫 No controversial substances (parabens, silicones, mineral oils...)
🐾 Formulas that respect animal welfare and the environment
Un engagement écoresponsable fort
Beyond the quality of its products, Essence of Life makes it a point of honor to reduce its ecological footprint:
♻️ Eco-designed, recyclable packaging
💧 Manufacturing processes that limit water and energy consumption
🇧🇪 Short supply chains and local production to minimize carbon impact
♻️ Eco-designed, recyclable packaging
💧 Manufacturing processes that limit water and energy consumption
🇧🇪 Short supply chains and local production to minimize carbon impact
Solutions tailored to animals' real needs
Essence of Life does not follow marketing trends, but responds to precise and essential issues:
- Specific care for dogs, cats and horses
- Ranges adapted to sensitive skin, fragile paw pads and digestive problems
- Products developed for animal comfort and performance
Clear positioning that lasts
Visualization of our Marketing MIX - the "4 P's
PRODUCT
Brand, features and packaging
- Total transparency for the consumer
- INCI labelling on all skincare products
- Natural products sometimes reaching 100% naturalness!
- Products that are easy to use and well accepted by animals
PRICES
Pricing policy
Pricing policy
- EOL products are between mid-range and top-of-the-range
- Recommended prices are respected by our distributors
- Prices are perceived as high, yet affordable
PROMOTION
Printing, advertising, networking
Printing, advertising, networking
- Well-followed social networks, but very energy-intensive for content creation
- Merchandising-type promotional support for pet shops
- Displays under development
PLACE
Stores, website and Marketplace
Stores, website and Marketplace
- Presence mainly in physical stores
- Marketplace to be developed
- Veterinary wholesalers to be prospected, mainly in France
A mark of confidence for discerning homeowners!
By choosing Essence of Life, pet owners and industry professionals (breeders, veterinarians, groomers...) make the choice of quality, efficiency and respect for the animal.
🌱 Essence of Life is much more than a brand: it's a commitment to sustainable, natural animal well-being.
🌱 Essence of Life is much more than a brand: it's a commitment to sustainable, natural animal well-being.
Raise summary
| Crowd investments | €10,000 |
| Committed by others | €0 |
| Amount raised | €10,000 |
| Minimum round | €25,000 |
| Maximum round | €200,000 |
| Shares in the company (total round) | 21.053% |
| Pre-money valuation | €750,000 |
| Post-money valuation min. | €775,000 |
| Post-money valuation max. | €950,000 |