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Het Land Van Ooit 1A
DISCLAIMER
Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on their online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene in determining the final terms of the investment, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
Het Land van Ooit, an established family business with more than 25 years of experience, specializes in high-quality baby and children's products. Located in the province of Antwerp, Het Land Van Ooit is committed to a modern family lifestyle and strives for sustainability. Known for excellence in customer service, Het Land Van Ooit offers a wide assortment that meets the needs of environmentally conscious parents. With an expert team on board, Het Land Van Ooit ensures that prospective parents receive excellent guidance in making the best choices for their growing family.
The challenge HLVO is addressing
New and expectant parents often find it challenging to find quality, durable and safe products for their expectant baby. The market is full of options that do not always meet high quality standards, making them overwhelmed and unsure of their choices. They need more than just products; they are looking for reliable guidance and advice during this important stage of life. Het Land Van Ooit understands these needs and offers not only a wide range of products, but also the expertise of experienced specialists. These experts help parents make the right choices that fit well with their personal situation and the needs of their growing family.
Integrated solutions
In the fast-growing online world, Het Land Van Ooit recognizes the importance of investing in digital channels to extend their quality and service to the digital realm. The company has developed the birthing service and the innovative "New Life" online tool to best support future parents. This service acts as a first point of contact that promotes deep customer engagement. The 'New Life' tool, an extension of the birth service, offers future parents the opportunity to experience the same personalized guidance and support as in the physical store. This tool provides comprehensive support for questions during and after pregnancy and allows family and friends to purchase targeted gifts that are truly needed.
The physical store of Het Land Van Ooit serves as an interactive showroom where prospective parents can not only view products, but also receive detailed advice and explanations from experts. This omnichannel approach ensures that both the online tool and the physical store offer a seamless experience, giving customers flexibility to choose how they want to interact with Het Land Van Ooit This unifies the digital and physical customer experience, building a bridge between online convenience and offline engagement.
Introducing the New Life Birthlist module
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An all-in-one platform for (expectant) parents that increases engagement and improves cross-selling opportunities.
1. Optimized Analytics for Personalization: Automatic data integration with ERP improves operations and increases customer engagement through easy sharing of registrations. This also provides the internal efficiency needed to scale up without difficulty.
2. Contribution Mechanism & Buy Now, Pay Later: Parents can purchase and receive baby items in advance, with a system where family and friends contribute directly to specific items. This way, everything is ready by baby's arrival.
3. Online Management: Easily manage the birth list from home, with seamless sharing and real-time updates for a user-friendly experience.
4. Valuable Partner Network with Chatbot: Advertise directly on the platform for visibility with prospective parents and offer exclusive deals. Includes a chatbot for parent support.
5. New Life Tool and Showroom: Leading tool with a showroom for product viewing and personalized guidance, enhanced with an efficient QR scanner feature.
1. Optimized Analytics for Personalization: Automatic data integration with ERP improves operations and increases customer engagement through easy sharing of registrations. This also provides the internal efficiency needed to scale up without difficulty.
2. Contribution Mechanism & Buy Now, Pay Later: Parents can purchase and receive baby items in advance, with a system where family and friends contribute directly to specific items. This way, everything is ready by baby's arrival.
3. Online Management: Easily manage the birth list from home, with seamless sharing and real-time updates for a user-friendly experience.
4. Valuable Partner Network with Chatbot: Advertise directly on the platform for visibility with prospective parents and offer exclusive deals. Includes a chatbot for parent support.
5. New Life Tool and Showroom: Leading tool with a showroom for product viewing and personalized guidance, enhanced with an efficient QR scanner feature.
Sustainable practices and flexible services
Het Land Van Ooit puts a strong emphasis on sustainability by offering services that not only enable but encourage environmentally friendly choices:
- Stroller Rental Service: This service provides parents with an economically and environmentally responsible option by allowing them to use high-quality strollers without the need for full purchase. This initiative promotes the circular economy and reduces environmental impact by extending the life of products and reducing the production of new material.
- Milestone Bundles and Textile Line 'Ooit': Designed specifically for certain child development stages, these bundles contain sustainable products that are safe for children and the planet. Enriched with items from our own ecological textile line 'Ooit', the products are made from eco-friendly materials that are biodegradable and have a low impact on the environment. This combination offers a holistic approach to sustainability that does not sacrifice quality for environmental awareness.
USPs.
- 'New Life' Birth List Tool: Personalized birth lists with integrated brand deals.
- Sustainable Products: High quality and ethically sourced baby products.
- Milestone Bundles: Essential packages for child development (0-4 years).
- Stroller Rentals: Circular model with premium pre-owned strollers.
- Personalization & Customer Journey: Digital tools for optimal user experience.
- Strong Partnerships: Exclusive deals with premium brands.
- Brand Value: Family business with +25 years of experience and customer focus.
- Quality & Sustainability: Ecologically and socially responsible products.
Technological Foundation of the Company.
The Company has made significant strides in technological development, which are critical to future growth and efficiency. These technological foundations include:
- Investment in ERP: Business Central (Microsoft): Strengthens centralization and increases efficiency in finance, logistics and procurement processes.
- Power BI: Plays an essential role in managing margins and optimizing sales strategies.
- Shopify: Increases online sales capabilities and introduces the new "Life Module" for enhanced customer interactions.
Future vision and expansion of Het Land Van Ooit
Het Land Van Ooit is committed to market growth through sustainable online developments that appeal to prospective parents. The company aims to increase sales to 9 million euros within five years, supported by expansion of birth lists and strong collaborations with gynecologists and midwives. These collaborations will establish the company as a trusted partner in pregnancy care.
By leveraging digital marketing effectively, Het Land Van Ooit will reach a wide audience and achieve strong customer loyalty. The introduction of the new innovative "New Life" tool reinforces this approach, allowing the company to scale online through strong marketing campaigns.
Products such as the stroller rental service, Milestone Bundles and the 'Ooit' textile line contribute to this growth. These products, praised for their durability and quality, meet the needs of environmentally conscious parents and confirm Het Land Van Ooit's position as a leader in sustainable baby products.
Strategic partnership and capital injection with Amotek
Amotek plays a crucial role within Het Land Van Ooit as a strategic investor and technology partner. Their expertise in technology and extensive network are essential for optimizing our online platforms. This collaboration enables us to integrate advanced technological solutions faster, which increases our innovation capacity.
Amotek is also supporting Het Land Van Ooit with a capital contribution of 250,000 euros, aimed at accelerating our innovation processes. In addition, the family behind Het Land Van Ooit is contributing an equal sum of 250,000 euros, bringing the total capital contribution to 500,000 euros.
A Brief Look at Our Figures
📸 Instagram > 35K followers
📘 Facebook > 16K followers
📧 Active Mailing List > 16K subscribers
🛒 Website > 500K visits per year
🏬 Store visits (> 1000m²) > 60K visits per year
Conclusion
Het Land Van Ooit is determined to strengthen its market leadership and expand its influence through sustained innovation and strategic partnerships. The company is strongly committed to digital expansion to increase accessibility and convenience for prospective parents, while reducing its environmental footprint by offering eco-friendly products and services such as its stroller rental service and Milestone Bundles. These efforts are supported by a handsome capital contribution of €500,000, jointly funded by Amotek and the family behind the company, underscoring the commitment to growth and innovation within the industry. Through this approach, Het Land Van Ooit aims to achieve €9 million in sales within five years, further strengthening its position as a leading provider of sustainable baby products.
Raise summary
| Crowd investments | €2,500 |
| Committed by others | €500,000 |
| Amount raised | €502,500 |
| Minimum round | €525,000 |
| Maximum round | €1,250,000 |
| Shares in the company (total round) | 35.211% |
| Pre-money valuation | €2,300,000 |
| Post-money valuation min. | €2,825,000 |
| Post-money valuation max. | €3,550,000 |