Kolizé SRL currently has an existing business generating approximately €500,000 in annual revenue, mainly from services provided to professional clients. This recurring financial base provides a solid foundation for the development and deployment of the Kolizé solution.

The company's strategy is to gradually evolve this model towards a SaaS (Software as a Service) offering, enabling high scalability, reduced operating costs, and growth that is not proportional to headcount. The model is based on an average monthly subscription of €29.99 per user, with a digital acquisition process and self-service operation.

The financial forecasts are based on gradual growth in the number of subscribers, with an estimated monthly churn rate of 5% and a freemium-to-paid conversion rate of between 8% and 12%, in line with the standards observed in the market for SaaS solutions aimed at SMEs and freelancers.

Based on these assumptions, the projected total revenue is:

Profitability increases significantly with the development of the subscriber base, enabling a gross margin of over 80% to be achieved, which is characteristic of SaaS models, as well as EBITDA of over €5 million within three years.

The temporary decline in profitability observed in recent financial years is due to investments made in the technological development of the platform, the structuring of the offering, and preparations for the large-scale launch. This investment phase is strategic and aims to create sustainable growth leverage.

The current fundraising will accelerate the platform's technological development, enable investment in customer acquisition, strengthen brand awareness, and build the team to support this strong growth and prepare for the solution's international rollout.

The most probable exit scenario remains a strategic acquisition, rather than an IPO.

Potential acquirers would include:
• Martech platforms expanding their automation and AI capabilities
• SaaS companies seeking to integrate social media management or marketing automation tools
• Digital agencies or marketing technology groups consolidating software solutions for SMB clients

Based on the company’s current strategy and market dynamics, a credible exit window is expected within approximately 5–7 years. This timeline corresponds to the period typically required to scale the SaaS platform, expand the recurring customer base and reach the level of traction that makes the company attractive to strategic buyers.

This exit vision should be understood as an ideal scenario rather than a guarantee.

KPI 1 — Annual Recurring Revenue (ARR)
• Early stage: €0.5M ARR
• Growth stage: €3M ARR
• Exit readiness level: €10M ARR

KPI 2 — Paying customers (active subscriptions)
• Early stage: 200 customers
• Growth stage: 2,000 customers
• Exit readiness level: 10,000 customers

KPI 3 — Monthly Active Users (MAU)
• Early stage: 1,000 active users
• Growth stage: 10,000 active users
• Exit readiness level: 50,000 active users

The Scorecard is a tool designed to help investors make more informed decisions when considering investments in start-up companies. It provides an overview of a company's current situation. Developed by Spreds, it offers an objective score based on a defined set of key factors, often identified by academic research as indicators of a start-up's potential for success. The documents provided by KOLIZE were received by Spreds and made available to (potential) investors. The content of these documents was not analyzed by Spreds nor Spreds Finance.