Kolizé SRL currently has an existing business generating approximately €500,000 in annual revenue, mainly from services provided to professional clients. This recurring financial base provides a solid foundation for the development and deployment of the Kolizé solution.

The company's strategy is to gradually evolve this model towards a SaaS (Software as a Service) offering, enabling high scalability, reduced operating costs, and growth that is not proportional to headcount. The model is based on an average monthly subscription of €29.99 per user, with a digital acquisition process and self-service operation.

The financial forecasts are based on gradual growth in the number of subscribers, with an estimated monthly churn rate of 5% and a freemium-to-paid conversion rate of between 8% and 12%, in line with the standards observed in the market for SaaS solutions aimed at SMEs and freelancers.

Based on these assumptions, the projected total revenue is:

Profitability increases significantly with the development of the subscriber base, enabling a gross margin of over 80% to be achieved, which is characteristic of SaaS models, as well as EBITDA of over €5 million within three years.

The temporary decline in profitability observed in recent financial years is due to investments made in the technological development of the platform, the structuring of the offering, and preparations for the large-scale launch. This investment phase is strategic and aims to create sustainable growth leverage.

The current fundraising will accelerate the platform's technological development, enable investment in customer acquisition, strengthen brand awareness, and build the team to support this strong growth and prepare for the solution's international rollout.

The most probable exit scenario remains a strategic acquisition, rather than an IPO.

Potential acquirers would include:
• Martech platforms expanding their automation and AI capabilities
• SaaS companies seeking to integrate social media management or marketing automation tools
• Digital agencies or marketing technology groups consolidating software solutions for SMB clients

Based on the company’s current strategy and market dynamics, a credible exit window is expected within approximately 5–7 years. This timeline corresponds to the period typically required to scale the SaaS platform, expand the recurring customer base and reach the level of traction that makes the company attractive to strategic buyers.

This exit vision should be understood as an ideal scenario rather than a guarantee.

KPI 1 — Annual Recurring Revenue (ARR)
• Early stage: €0.5M ARR
• Growth stage: €3M ARR
• Exit readiness level: €10M ARR

KPI 2 — Paying customers (active subscriptions)
• Early stage: 200 customers
• Growth stage: 2,000 customers
• Exit readiness level: 10,000 customers

KPI 3 — Monthly Active Users (MAU)
• Early stage: 1,000 active users
• Growth stage: 10,000 active users
• Exit readiness level: 50,000 active users

The Scorecard is a tool designed to help investors make more informed decisions when considering investments in start-up companies. It provides an overview of a company's current situation. Developed by Spreds, it offers an objective score based on a defined set of key factors, often identified by academic research as indicators of a start-up's potential for success. The documents provided by KOLIZE were received by Spreds and made available to (potential) investors. The content of these documents was not analyzed by Spreds nor Spreds Finance.

VLAF BV/SRL has set a pre-money valuation of €3,500,000, taking into account several key elements.

The company already operates an established activity generating between approximately €500,000 and €650,000 in annual revenue. This activity is supported by several long-standing client relationships, providing strong visibility and stability over at least the next two years.

In particular, the company has been managing the communication and part of the marketing strategy for Endosphère, an Italian group with an international presence, since 2022. It also oversees the entire social media communication for Galimmo, owner of the Shopping Cora galleries in Belgium (representing 343 stores), a collaboration ongoing since 2021. These two historical clients alone constitute a solid and recurring revenue base. In addition, the company regularly performs consulting assignments and project-based work for recurring clients, contributing to the overall annual turnover.

At the same time, the company is progressively transitioning this activity toward a scalable SaaS model through Kolizé, based on a subscription model priced at €29 per month per user.

The product is already developed and has been validated through real-life use within a marketing agency environment. Furthermore, early traction — including several hundred professionals on the waitlist — demonstrates tangible market interest.

The company has also significantly optimized its cost structure in recent years, reducing its team from nearly 7 FTE to 2 full-time employees while continuing to deliver services to existing clients. This has been made possible through the internal use of Kolizé’s technology, resulting in lower operating costs, improved margins, and early signs of operational leverage.

This existing activity therefore provides a stable financial foundation while the company progressively shifts toward the Kolizé SaaS model.

Finally, the founder is personally committing €120,000 in this round, ensuring strong alignment with investors and reinforcing confidence in the company’s strategy.

Considering these elements — including the stable and visible revenue base, the transition toward a scalable SaaS model, improved cost efficiency, early market validation, and comparable valuations observed for early-stage SaaS companies targeting the SMB market — the company believes that a €3.5M pre-money valuation appropriately reflects its current stage of development and growth potential.