For investors, the most likely exit scenario for Couch Potato Studios would be a strategic acquisition by an indie game publisher, studio group, or gaming-focused private equity player.

The studio is building a scalable and capital-efficient model focused on strategy and tactics games, with multiple owned IPs, recurring long-tail revenue, and a repeatable production pipeline. This positioning could make Couch Potato Studios attractive to acquirers looking for studios with proven execution, strong player communities, and franchise potential.

A credible exit horizon would be within 5 to 8 years, once the studio has launched multiple commercial titles, established several IPs, and built a diversified catalogue generating recurring revenues.

This scenario represents a strategic objective based on the company’s current positioning and market dynamics, and does not constitute a guarantee.


KPI Roadmap

KPI 1 — Annual Revenue

Key indicator of catalogue scalability and recurring revenue generation.

Key indicator of execution capacity and production scalability.

Key indicator of market adoption, player engagement, and IP value.

We deliberately base our financial projections on conservative, below-average market assumptions for the defense strategy genre.

Breakout hits in this space can, and do, sell several million units, (as seen with titles like Battle Brothers, Wartales, and Into the Breach) all without AAA budgets. While each of our games has the potential to be a breakout hit, we don’t base our business plan on chasing lightning in a bottle. 

Instead, we model our projections on sustainable, repeatable performance within our chosen genre. Said simply: We plan for solid. We leave room for spectacular.

If an IP has no satisfying or buildable traction, the planned titles and their prices may change based on received player feedback and market data.

We are actively seeking collaboration with well established publishers such as Hooded Horse  in the strategy scene to increase market visibility early.


2025:

XenoBreakers: Classic Tower Defense
Pricing: €4.99
Expected units sold: 3000
Effective units sold: 2500

2026:

GrimHold (Turn based tactics roguelite)
Pricing: €24.99
Estimated units sold: 17.000

2027:

GrimHold Full release + DLC
Pricing: €24.99 / €9.99

Xenobreakers: Evolution (Squad based Tactics game)
Pricing: €19.99

2028:

Xenobreakers: Mercenaries  (Turn based roguelite)
Pricing: €24.99

GrimHold 2 (Turn based tactics roguelite)
Pricing: €24.99

2029+:
 
Following titles will be determined by the gathered data of those 3 years.
Generally we want to have at least 3 IP by 2030 to avoid setting fatigue.


Current Financial Situation

We are a young, pre-seed studio. During 2024–2025, we focused on building our production pipeline, network and a game launch. With the testing phase now complete, we are moving into production with a clear focus on our target market.

Our current valuation is at 900k

At low margins estimation we expect to be cash positive by Q2 2028

2026:

Revenue: €341k
 EBITDA: - €116k

2027:

Revenue: €689k
EBITDA: - €75k

2028:

Revenue: €1.37mil
EBITDA: €296k

Mitigation of cost

While we aim to be able to fully finance our projects independently to avoid dependency, we also always leverage non-dilutive funding opportunities to lower costs and maintain higher margins. 

Through:

- VAF Grants (up to 400k)
- Tax Shelter (up to 50% of project budget)
- Creative Europe Grants (up to 200k)
- Epic Games grant (up to 75k)
- Kickstarter (No ceiling but traction driven)

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