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Winimo positions itself at the crossroads of gaming, gambling and new models linked to digital real estate.
The global gaming market continues its growth, particularly in digital uses. In Belgium, the gaming market is estimated at approximately €646 million, while the gambling market reaches approximately €919 million.
Overall, the combined gaming + gambling market would therefore represent approximately €1.56 billion in Belgium.
In this context, Winimo ultimately targets a prudent market share estimated at approximately 2%, representing a theoretical potential of approximately €31.3 million.
The target
Winimo mainly targets users familiar with digital uses, gaming and competitive online mechanics.
The core target is between 24 and 50 years old, with a relatively balanced distribution between men and women. At this stage, the platform observes a slightly stronger interest from the female audience.
The model targets users sensitive to:
competition;
progression;
and the possibility of winning concrete rewards in an accessible digital environment.
Competition
Several categories of players currently occupy the gaming, entertainment or alternative property access models market.
Traditional lotteries are essentially based on chance and offer little interaction or control to the player. Online gambling games often favor mechanics based on probabilities and repeated spending. Alternative models linked to real estate, such as real estate crowdfunding or fractional investment, generally require higher entry tickets and remain more investment-oriented than entertainment-oriented.
Finally, certain promotional contests occasionally allow users to win properties or rewards, but without a real platform or loyalty logic.
Winimo seeks to differentiate itself by combining:
a skill-based logic;
a competitive environment;
evolving rewards;
and a concrete real estate dimension.
Competitive positioning
Winimo seeks to differentiate itself from traditional gambling platforms by offering an experience based on skill rather than pure chance.
Unlike traditional lotteries or many online gambling games, the player here retains a form of control through their performance, speed and ability to improve their score. The model is based on a logic of competition and progression rather than a simple random draw.
The platform also highlights more accessible winning probabilities than certain traditional models. According to the parameters communicated by the company:
the chances of winning the first prize can reach 1 in 25,000;
compared to approximately 1 in 8 million for certain traditional lottery games;
and approximately 1 player out of 125 can recover the price of their participation.
The business model is also based on a system of evolving rewards. The more the number of participations increases, the more the rewards also increase. Players can follow the evolution of the rewards and their position in the ranking directly in real time through the application.
Beyond gaming, Winimo also seeks to create a new approach combining digital entertainment, community engagement and potential access to real estate. The company describes this model as “playfunding”, halfway between digital competition and crowdfunding.
The platform finally integrates acquisition and retention mechanics based on an invitation system. When a user invites a new player, this player may benefit from a free participation. If the invited player does not finish in the winning positions, their participation may be recredited in order to encourage them to play again.
According to the company, this mechanism aims to reinforce:
engagement;
virality;
and participation frequency, while maintaining a balance between free players and paying players.
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €170,750 is available for the Tax Shelter benefit.
