The company was established in November 2016. Commercial activity in 2017 was very limited.

The 3-year financial plan, developed by company’s management, is presented here below:

- Registration service: 12% market share by September 2019, 6% margin on trail registration price (benchmark with competitors: ultrasignup, milepakr, eventbrite).- advertising on the site: 1 c€ per view for each of the 10 advertising sites on the site, growth until 750k sessions per month in September 2020. - Reports/data sales: annual turnover proportional to the number of indexed runners by betrail, 5c€ per runner.

The Break even volume is estimated to be 540,000€ of annual turnover.