Back To Wood 2A
You dream. We build.
€116,800
total amount raised
- Backed by over 90 investors
- Eligible for a tax reduction
This campaign has been closed
DISCLAIMER
Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene in determining the final terms of the investment, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
As long as there are huts deep in the woods, nothing will be completely lost.
— Sylvain Tesson
Description
Back To Wood's main activity is to produce tailor-made wooden constructions: Tiny Houses, chalets, huts (for children), garden sheds, carports, poolhouses,... with, as a guiding principle, custom-made quality and professionalism of the team.
Back To Wood does everything to get its constructions as close as possible to its customers' dreams. The company offers a qualitative work while maintaining fair prices.
The key to Back To Wood's success lies in a founder who is passionate about wood materials. His passion for his job ensures quality and delighted customers (over 40)!
Back To Wood does everything to get its constructions as close as possible to its customers' dreams. The company offers a qualitative work while maintaining fair prices.
The key to Back To Wood's success lies in a founder who is passionate about wood materials. His passion for his job ensures quality and delighted customers (over 40)!
Problem
The current market is fragmented into 2 main categories:
- The "cheap" kit constructions
- High-end buildings such as English Heritage,... which are not financially affordable for the vast majority of people.
Back To Wood is positioned between these two types, much more qualitative than the "cheap standard" but less expensive than the very high end.
Idea
Back To Wood is located in the mid/top-of-the-range segment in order to satisfy customers who want to distinguish themselves from others with a custom-made, quality construction and who do not recognise themselves at all in the "cheap" segment. Nevertheless, our solution remains adapted to their needs and budget.
Commercial strategy
The business strategy consists of 3 main principles:
- ADWORDS campaigns (Google). After 18 months, the success of these campaigns is tangible. Back To Wood is one of the few Belgian mid/top-of-the-range players to promote this channel. The company therefore stands out from its competitors, who remain very "local" or non-existent on this type of promotion. On this channel, Back To Wood competes with players such as MAKRO, BRICO.
- The address book (network) of the founders and the team. The passion that drives the team is felt during meetings and gives confidence to the network.
- With an irreproachable experience and reputation, word of mouth is being established with satisfied customers.
Internationalization strategy
The objective is to focus on Brussels and Wallonia until 2020. Then Flanders, Northern France and Luxembourg. A project has already been carried out in France, south of Paris: an isolated chalet on stilts with a terrace.
Main contracts
Back To Wood signed 24 contracts in 2019 for a total value of €485,000
- 2 chalets (€43k)
- 5 carports (€95k)
- 3 garden shreds (€14k)
- 1 covered terrace (€28k)
- 3 garages (€40k)
- 1 cantine&terrace (€54k)
- 2 portals (€30k)
- 2 luxury huts on stilts (€150k)
- Others: Beehive shelters, Terrace height, Poolhouse,... (€30k)Tiny Houses, chalets, huts (for children), garden sheds, carports, poolhouses