Investing carries serious risks, including partial or total loss of capital. Please read the Key Investment Information Sheet and the Risk factors and login before investing.
Custo 1A
Smart parcelbox - No more lost or stolen packages
Key Investment Information Sheet
Terms & Conditions
€674,200
total amount raised
- Eligible for a tax reduction
Key business plan assumptions
The aim of CUSTO is to be the number one smart parcel box in the Benelux by 2025, as well as some expansion to Germany and France. The CUSTO box is fully integrated with all couriers and does not require any update to work abroad.
In addition, CUSTO will explore the (i) renting of parcel boxes through a monthly fee instead of a product purchase as well as the (ii) subscription model to allow for additional features in the application.
Some further assumptions on the business plan:
- No limitations on the software sales were assumed, however CUSTO is already in talks to license its technology to other mailbox producers and distributors to scale more rapidly. This would result in a significant upside to the business plan.
- The model assumes sales outside of the Benelux from Q2-24 onwards.
- Sales channels include a mix of own channels and direct sales, retail stores and limited construction/development companies.
- The gross margin is rather conservative and improves only steadily. CUSTO is confident to scale more rapidly to a margin of 60-70%.
- The company expects to be operationally break even from July-24 onwards.
In addition, CUSTO will explore the (i) renting of parcel boxes through a monthly fee instead of a product purchase as well as the (ii) subscription model to allow for additional features in the application.
Some further assumptions on the business plan:
- No limitations on the software sales were assumed, however CUSTO is already in talks to license its technology to other mailbox producers and distributors to scale more rapidly. This would result in a significant upside to the business plan.
- The model assumes sales outside of the Benelux from Q2-24 onwards.
- Sales channels include a mix of own channels and direct sales, retail stores and limited construction/development companies.
- The gross margin is rather conservative and improves only steadily. CUSTO is confident to scale more rapidly to a margin of 60-70%.
- The company expects to be operationally break even from July-24 onwards.
Use of funds
The funds will be used to further scale the product, both in the Benelux and internationally, as from the end of 2024. In addition, it will allow CUSTO to further develop the product features, both hardware and software and improve on supply chain as well as the customer journey.
In detail, of the total expected capital raise of €500k:
- R&D - Product development: 35% on further product development, optimising the PCB and developing extra features such as Bluetooth, LAN, power outlet, TCPIP and MQTT, EDRX, etc. This includes hardware but also software and firmware developments.
- Marketing: 40% on marketing spend to scale in Belgium, Netherlands and further abroad. This includes retail margins, sales employees, ad spend, promotions in store and all marketing materials.
- Supply Chain: 15% of supply chain investments to improve lead times, installations and support.
- Employees: 10% hire one additional software developer from Q4-23
In detail, of the total expected capital raise of €500k:
- R&D - Product development: 35% on further product development, optimising the PCB and developing extra features such as Bluetooth, LAN, power outlet, TCPIP and MQTT, EDRX, etc. This includes hardware but also software and firmware developments.
- Marketing: 40% on marketing spend to scale in Belgium, Netherlands and further abroad. This includes retail margins, sales employees, ad spend, promotions in store and all marketing materials.
- Supply Chain: 15% of supply chain investments to improve lead times, installations and support.
- Employees: 10% hire one additional software developer from Q4-23
TAX SHELTER 45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…A remaining amount of €265,500 is available for the Tax Shelter benefit.
Fact sheet
| Advised by a professional start-up advisor | |
| Valuation is set by the co-investor or incubator | |
| Co-investor or incubator will be members or observers to the board | |
| At the closing, an incubator, accelerator, or studio will have shares | |
| At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares | |
| Raised 5k In Private | |
| At the closing, a professional co-investor will have invested at least €25,000 | |
| Prior fundraising in equity or convertible loan with 10 or more investors | |
| Seasoned entrepreneurs | |
| Minimum 2 active entrepreneurs | |
| Valuation set by an organisation specialized in valuations of comparable size | |
| Valuation is less than €1 million or 10x last year’s turnover |
Raise summary
| Crowd investments | €34,500 |
| Committed by others | €639,700 |
| Amount raised | €674,200 |
| Minimum round | €205,000 |
| Maximum round | €1,000,000 |
| Shares in the company (total round) | 21.389% |
| Pre-money valuation | €3,675,360 |
| Post-money valuation min. | €3,880,360 |
| Post-money valuation max. | €4,675,360 |