Jumpsquare 1A

Equity
The biggest indoor trampoline park in the Benelux
€99,900
total amount raised
This campaign ended

Description


Thanks to Jumpsquare Hasselt we are opening the biggest indoor trampoline park in the Benelux. We offer a unique indoor experience concept for young people & adults.

Problem


Currently no indoor trampoline parks of this size, with a focus on experience, exists in Belgium. Existing parks are either small with standard trampolines or are a little bigger, but lacking atmosphere and experience. Most of the trampolines are not very challenging for adults and they have to discover everything themselves. With Jumpsquare Hasselt, we offer a solution for that.

Idea


Experience is at the centre at Jumpsquare. We achieve this by bringing in Jumpmasters who can teach the visitors tips & tricks for jumping higher and better. This way the visitor gets a personal coach that will teach new techniques to both adults and kids.

Aside from the Jumpmasters we also made a deliberate choice in the type of trampolines: high-performance trampolines. With an available free height of 13 meters these high-performance trampolines guarantee an even bigger experience.

Adult group courses are being organised to emphasise the sporting aspects of the activity.


Marketing strategy


Jumpsquare focuses mainly on a young crowd but also on the B2B market. We mainly use social media such as Facebook, Instagram, Snapchat, but also count on classic mouth-to-mouth advertisement. Comparable parks abroad have about 40.000 followers after one year and their communication gets quickly picked up and shared by media.
After the press conference about the project 5 articles in the local and regional newspapers were written as well as coverage on a regional TV channel.

Distribution strategy


Not applicable

Internationalisation strategy


Not applicable

Intellectual Property


Not applicable

Major contracts


Not applicable

Main partners


To make the concept a success, partnerships were created with Coca Cola, Inbev, Red Bull and Unilever.

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