THE TARGET PUBLIC
- Men and women.
- Prospects who don't have time to shave in the traditional way.
- Prospects who are in pain from conventional shaving.
- Prospects who do not have an access to a water supply.
- Prospect sensitive to the cause of water shortage and water pollution.
- Prospects that want to change their shaving habits.
- New consumers of organic shaving products.
- Consumers aiming for organic quality at the best price-quality ratio.
- Consumer requiring traceability of manufacturing and raw materials.
- The military.
- The disabled or the sick.
THE PRIMARY TARGET - THE MILLENNIALS
The Millennial Generation is the key to the growth of grooming for men.
"The Millennials (born between 1980 and 2000) remain the most influential consumer group in Belgium for men's grooming products."EUROMONITOR INTERNATIONAL
TARGET SALE on E*SHOP
®ONESHAVE is aiming to reach at least 1% of the potential buyers in Belgium, or in other words 290,000 individuals. This represents a €290,000 turnover over the length of a marketing campaign in partnership with a partner company.
CONTRACTS with the LARGE DISTRIBUTION
Thanks to the expected success of online sales, the brand identity ®ONESHAVE, will be embedded in the hearts of users. This step is essential in order to attract the commercial interest of large retailers. To date, a well-known French retailer has taken a great interest in ®ONESHAVE and negotiations are ongoing. ®ONESHAVE also holds an approval number in order to apply for the next calls for tenders of the Belgian army.
®ONESHAVE replaces an average of 2 grooming products per men.
KEY PARTNER a INTERNATIONAL E- MARKETING COMPANY
®ONESHAVE is in partnership with a company specialised in international e-marketing. Several campaigns are planned in order to optimise & realise the sales on the E*COMMERCE.
"Commercial success lies in two key factors, one is listening to its consumers and their real needs and the other is in building healthy and sustainable partnerships. ®ONESHAVE aims to be the long-term example of this success equation in the shaving and skin care industry."Clara Co-Founder