Meet Marc God, CEO and entrepreneur of fit20 Belgium and Luxembourg. After 25 years of previous experience in multinationals and as MentorCoach for business leaders and their teams, it’s fit20 that caught Marc’s eye.
After discovering fit20 thanks to a friend, Marc quickly saw potential in the company and realised that the philosophy and business model behind fit20 perfectly matched his personal vision, mission and values. You could even say it was a perfect fit…
The fit20 brand
fit20 was developed 8 years ago in The Netherlands and has currently more than 100 studios there. After Belgium in the fall of 2015, fit20 has also expanded to Qatar and the United Kingdom. In The Netherlands, fit20 is in the top 1% of fastest growing franchises.
With a membership renewal rate of over 85%, it’s safe to say that they have a very loyal fanbase. fit20 has also over 10 in-company studios and has already witnessed many great results. For example, Siemens has measured a decrease in its absentee rate of 2% as a direct result of implementing fit20.
Why fit20 works
fit20 addresses a significant issue in a fast-growing health and wellbeing market and it does it in a unique way with a game changing technology that is supported by fundamental scientific research. What fit20 offers in the preventative health care market is a unique product. There are some similar solutions, but no company has been able to systematise it as to provide consistency in performance and scalability.
A previous experience with MyMicroInvest
During the summer of 2015, fit20 turned to MyMicroInvest to find financing to further its expansion. The initial funds (€99,900) have allowed to test and to validate their concept in Belgium.
Ever since their first campaign with MyMicroInvest, their website traffic and Facebook fanbase has been increasing. “Word of mouth remains the number one mean for us to grow our membership and to also attract new franchisees” says Marc.
The second campaign
Coming back for a second round, fit20 would now like to attract sufficient capital to underpin its planned expansion. For Marc God “attracting a few strategic private investors combined with equity crowdfunding through MyMicroInvest gives us a nice combination of Brand awareness, capital, network access (to companies) and a sounding board”.
Why you should invest - A few words from the CEO
“Fit20 is a proven solution in a large, growing market. It has a proven track record in The Netherlands and as investor in fit20, you can join us in “making Belgium fit again” and in supporting one of the UN global sustainability goals. This is a great cause. fit20 is managed by a highly experienced team covering key functional and industry competencies across sales, marketing, health & fitness and financial areas. Through the put / call option that was proposed by MyMicroInvest, investors should be granted a 15% annual return on their investment. And as a bonus, they can benefit from the tax shelter provision”.
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Investing carries serious risks, including partial or total loss of capital. Please invest responsibly.
MyMicroInvest runs a crowdfunding platform that enables the public to finance innovative companies by participating in their capitalisation. The proposed investment, for a minimum amount of 100 EUR, comes in the form of Notes issued under Belgian law, which represent a claim against the issuer, MyMicroInvest Finance, a public limited company under Belgian law headquartered at 5 Place Sainte Gudule, 1000 Brussels (n° 0538.839.354, R.P.M. Nivelles).
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