The year 2022 closed with an increase in sales of almost 140,000 EUR, i.e. an increase of 288% with relatively limited resources. Based on our forecasts, we should reach sales of around EUR 250,000 by the end of 2023. 

Given the margins and customer appeal, Fika is aiming to increase its customer base in Belgium, Luxembourg and France (North and Paris) in the first half of 2024. 

The first two zones are already active. The aim is therefore to strengthen our marketing and sales capabilities. Increased customer concentration should also boost our returns on scale and operational efficiency. 

Fika's ambition is to cover Northern France more intensively, gradually extending to Paris. This expansion is a natural choice in the sense that Fika can duplicate its model in a country with a common language and similar trends. What's more, the Lille and Paris metropolitan areas boast an enormous density of service companies.

2022 is Fika's first full year at full capacity. Below is a summary of the main figures:

- Sales: 184,953.58 EUR
- Purchases and merchandise: 88,766.84 EUR
- Gross margin: EUR 96,186.74
- Gross margin: 52%
- Services and miscellaneous goods: 148,586.46 EUR

- Marketing (23%): In early 2024, we want to expand our services in northern France and Paris. To do this, we need to invest in (digital) marketing and direct on-site sales.
- Equipment (12%): As part of its expansion, Fika will eventually need an additional vehicle and new storage space to optimize deliveries in terms of time and cost.
- Team (41%): To ensure our growth, we will need a core team composed of drivers, marketing specialists and sales staff (at least 5 people).
- IT & digitalization (8%): To offer the best user experience to our customers, we need to adapt our website, scheduling application, B2B portal and ERP.
- Working capital (16%): As the company grows, Fika needs working capital, mainly for stock and warehousing.