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BeJobs 1A
Equity
The social media matchmaker that redefines job searching and recruitment with visuals and AI…Apply different, recruit different!
BeJobs is an application with a very simple front-end and a well-designed, self-sustaining back-end. Currently, there is little innovation in the market, and BeJobs is set to take on a pioneering role in its category. We aim to steer the market in BeJobs' direction by establishing our own processes, introducing unique terminology, and standardizing as much as possible, all with a clear focus on simplicity.
The financial concept is straightforward: anyone wishing to publish a job can choose from several paid plans, which serve as the primary source of revenue. In a second phase, additional cash flow is generated by offering paying clients optional packages for promotional boosts and data intelligence tools to help measure and improve their own operational efficiency.
Revenue is therefore closely tied to the number of job postings published, and conservative estimates have been used in our projections.
COST MODEL
BeJobs is a company committed to maximizing automation in its operations, with the clear intention of maintaining a lean, non-labor-intensive structure. We aim to minimize labor-intensive (and therefore costly) manual follow-up processes.
The primary cost structure of the investment is focused on the development of the application and strategic marketing efforts. Once the Minimum Viable Product (MVP) is launched, a fixed monthly maintenance fee is budgeted, along with projected development costs for future product expansion in line with our roadmap (these items are already agreed by contract).
Operationally, the company requires minimal human resources to sustain its activities. We have learned from successfully launching businesses in the past that investing in the automation of daily workflows helps keep labor costs low. Beyond a dedicated helpdesk team (currently outsourced) and a Sales Manager, no additional workforce is necessary to keep the application, and the business, running efficiently. This streamlined approach ensures scalability, cost efficiency, and a strong return on investment.
Fixed Costs
Software development & AI technology.
Cloud hosting & infrastructure.
Salaries for key staff (developers, marketers, sales, customer support).
The management fees are waived for at least the first year.
Office costs practicalities are waived for at least the first year.
Other: accountancy and legal
Variable Costs
Digital marketing & paid advertising.
Customer acquisition costs.
Platform maintenance & security.
The initial funding is fully covered by the two company founders, who are personally financing the development of the MVP and the go-to-market launch. Additional funding will be allocated to further feature development and sustaining the marketing campaign to drive user acquisition and engagement.
REVENUE STREAMS
Revenue is generated through employers who, after an initial free trial/onboarding period, pay to post job vacancies on the platform. Various pricing models are available (explore, climb, summit, Business and Business+), determining the revenue streams. As a result, turnover is directly linked to the estimated volume of job postings published on the platform. There is an average calculation created to align the revenue with jobs online.
Variables defining the payment models and calculation method to posts online volume
Additional revenue streams can be generated through sponsored posts, employer branding packages, strategic partnerships & ads, and data-scraping solutions. None of these have been included in the current financial projections, making the presented figures highly conservative. This highlights the significant potential for future revenue growth beyond the core business model.
SCOPE AND TIMELINE
2025 (year 0)
The year will close at a loss, as only expenses are foreseen. Although the investment in the application will be amortized over three years (2025–2027), the initial phase post-launch in Q3 will focus on acquiring volume through free access for early users. To stimulate adoption, a free trial period will also be introduced, meaning the first revenues are expected to be generated only one month after launch, projected for the end of Q4 2025.
2026 (year 1)
This will be the growth year, during which the initial users from the free onboarding phase will transition to paid plans and gradually adapt to the most effective formats. For this first operational year, we are conservatively targeting a market share of just 10% (see description below). The application roadmap also includes the development of additional promotional push features, which are expected to generate extra revenue. However, these features have not yet been factored into the 2026 projections, keeping the forecasts deliberately conservative.
2027 (Year 2) We anticipate cautious growth reaching 30%. It is important to note that this percentage is calculated based solely on the volume in Flanders. In absolute numbers, the figures will be significantly higher, which means that the 30% projection is deliberately conservative for Year 2. Regarding additional revenue streams from push features and data analysis, no specific forecasts have been made at this stage; however, we expect these to increase exponentially during the second year. By this time, framework agreements will also have been established with larger partners such as staffing agencies and major enterprises. While these partnerships may yield slightly lower margins, they will contribute significantly to long-term stability.
2028 (Year 3) We are confident in projecting a further increase to 50% growth (approximately 65,000 jobs), especially since our estimates do not yet take into account the full Belgian market. If we were to include the national volume, the actual number would likely be more than double. Nevertheless, we prefer to remain conservative in our projections. In Year 3, we will also explore expansion opportunities into international markets such as the Netherlands (NLJobs.nl), France (FrJobs.fr), and Germany (DeJobs.de). Given that the application is multilingual and faces no governmental restrictions, the concept is highly scalable. Growth figures related to this international expansion have not yet been included in the current forecast.
TAM, SAM, SOM
Total Addressable Market
There are 320.000 vacancies open in Belgium. Using the above calculation (split up as outlined in SOM), this comes to a TAM = 254.800.000,00 € / y
Serviceable Available Market
We focus on the new vacancies each year, these are 177.000 each year (in average), of which 117.000 in Flanders, 38.000 in Wallonia and 22,000 in Brussels. The new figures for Flanders will go to about 130.000, this is our SAM. SAM = 102.537.500,00 € / y
Serviceable Obtainable Market
We will first focus on the 130.000 and calculate which portions we reach over the first 3 years:
10% the first year: 13.000jobs
30% the second year: 39.000jobs
50% the third year: 65.000jobs
If we would look at the real numbers, the real amount of jobs online could be doubled.
Calculation SOM (in euros) first 3 years
ROADMAP
The product is already highly innovative, as there is currently nothing comparable on the market. The ideas for expanding the product with smart technologies, mostly Ai-driven, are endless. Development begins with a Minimum Viable Product (MVP), which has been fully defined in a Work Breakdown Structure (WBS) together with the development team and is now in its finalization phase.
At the same time, additional features are being developed to enhance the product and create new revenue streams, including:
Integrations with government platforms to increase accessibility
Additional AI functionalities, voice control, and active job guidance
Dashboards and analytics
Online job interviews
Reward systems
Expansion into new markets and alternative employment regimes
FINANCIAL PLAN AND MARGINS
We have prepared a detailed profit and loss statement for the current and upcoming year. Already after the first year, a profit of over €3 million is projected on a turnover of €10 million. For years two and three, we anticipate annual growth of 20%, purely based on the extrapolation of the increasing number of job postings published through the app.
official financial plan submitted and verified
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €468,500 is available for the Tax Shelter benefit.
