- Sales growth is strong thanks to communication and commercial efforts on home markets (2020 and 2021) and on foreign ones (2021 and 2022). - The break-even point is reached in 2 years (2022) with positive cash-flow in one year (2021). - Substantial investments are achieved to improve and increase production capabilities in order to answer the increased demand for Pipaillon products, with a second production unit ready to run by the end of 2021. - By 2022, the team consists of 8 FTE’s, in charge of production, administrative and commercial duties.
Special communication following the current circumstances and the impact of COVID-19:
Pipaillon is at this stage relatively unaffected by the Covid-19 crisis, since they work in the processing sector of mainly fresh agricultural products.
Pipaillon has lost 20% of its immediate turnover on its domestic market (via the organic distribution circuit) : A) The sales representatives of their distributor are economically unemployed, therefore no longer in direct contact with customers. B) Stores are less quick to order Premium brands, such as Pipaillon for example.
Pipaillon has also lost the HORECA market (hotels and restaurants/brunches) which represented 5% of their turnover.
On the other hand, key accounts anticipated and increased their spring orders, which maintained activity at 100% and compensated for the above sales declines.
Pipaillon was also able to build up reserves of winter production for the whole year - a not insignificant advantage for certain types of products for which demand is growing strongly.
They also saw a significant increase in sales of their second brand aimed at supermarkets.
The positive aspect in all this is that Pipaillon has been able to make progress on all the challenges ahead, namely the development of new markets, their relocation and the rationalisation of their production.
